SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

News > Suppliers

Read more breaking news

 

 
Dispatches from Vitafoods Europe 2012

Kaneka oils CoQ10 market without heart health claims

By Shane Starling from Geneva , 08-Jun-2012
Last updated on 09-Jun-2012 at 01:12 GMT2012-06-09T01:12:57Z

Kaneka oils CoQ10 market without heart health claims

Japanese CoEnzymeQ10 leader, Kaneka, is finding success in new product formats like olive oil for the heart health nutrient, even as its health claims have joined the long list of rebuttals under the EU’s new uber-strict system.

We sat down with business development manager, Peter Lambrechts, at Vitafoods Europe, fresh from winning a new product development award for its olive oil joint venture with Italian company, Costa d’Oro.

Of the European Union health claims imbroglio, Lambrechts said: “This is not fast-moving consumer electronics, this is slow-moving food ingredients. You don’t jump and get a health claim fast. You may even need to ask – do you need a health claim?”

“Actually behavioural scientists have found that people don’t even understand health claims.”

He said the company was looking at guidance and working toward a new health claim submission.

For the oil, studies reveal lipophilic coQ10 showed up in blood plasma at levels up to 2.5 times normal when 40mg were ingested with 30ml of olive oil per day.

The oil also contains vitamin E, D and K2, and sells at a premium over regular olive oils that sit alongside Costa d’Oro’s omega-3 oil.

Global food supplement sales come in at over €700m per year for a nutrient that has seen its price fluctuate wildly from as high as €2000/kg before an influx of mainly Chinese material saw prices drop drastically. Currently CoQ10 sells at around €800/kg.

Related products

WATCH: Probiotics in China — ‘The market is set to explode’

WATCH: Probiotics in China — ‘The market is set to explode’

The probiotics sector is forecast to soar by 23% in China to 2020 and...

Kerry innovation chief talks investment, R&D and working with start-ups

Kerry innovation chief talks investment, R&D and working with start-ups

Following Kerry Group's $220 million (€193m) investment into research and development (R&D) last year, what's next...

Defining dietary fiber at the 2017 IFT show

VIDEO: Should we define dietary fiber on the basis of what it is or what it does?

Which ingredients should be classified as dietary fibers and why? Elaine Watson caught up...

Navigating disease claim currents especially tricky for probiotics, expert says

Navigating disease claim currents especially tricky for probiotics, expert says

Regulatory hurdles must be kept in mind when designing studies to support products. This...

Research sheds light on nature of ancient microbiome

Research sheds light on nature of ancient microbiome

Is there a goal to shoot for when trying to alter consumers’ microbiomes?  Researcher...

DuPont: There's opportunity in new probiotic enumeration technology

There's opportunity in new probiotic enumeration technology, says expert

Analyzing and identifying probiotic strains in a finished product is becoming increasingly crucial as...

Prebiotics promote satiety, but it's hard to make the claim, expert says

Prebiotics promote satiety, but it's hard to make the claim, expert says

Satiety is one of the best-supported effects of prebiotic supplementation, an expert says.  But...

DuPont Nutrition and Health explains study backing Howaru Shape

Blend of probiotics and prebiotics has weight management benefits, DuPont research finds

Study participants who consumed a combination of two ingredients—a prebiotic and probiotic—experienced more body...

Science builds for probiotics' effects on depression symptoms

Lallemand furthers study on probiotic intervention among individuals newly diagnosed with depression

More studies looking at the link between a human’s microbiome and depression are underway....

Seaweed swell: European interest turns tide in superfood’s favour?

Seaweed swell: European interest turns tide in superfood’s favour?

Dr Craig Rose

Managing Director, Seaweed and Co

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

EFSA’s Bernhard Url: Science should reserve one private room for open debate

EFSA’s Bernhard Url: Science should reserve one private room for open debate

Since taking the European Food Safety Authority (EFSA) throne last summer, Dr Bernhard Url has become...

Seadragon sets out to breathe fire into Kiwi fish oil

Seadragon sets out to breathe fire into Kiwi fish oil

The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...