SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

News > Suppliers

Read more breaking news

 

 
Dispatches from Vitafoods Europe 2012

LycoRed aims new products at all-natural trend

By Rod Addy , 07-Jun-2012
Last updated on 07-Jun-2012 at 18:51 GMT2012-06-07T18:51:32Z

LycoRed expands natural colours range

LycoRed is facing a wave of consumers demanding natural alternatives to existing colours and is responding with new formulations in addition to broader product development.

That's according to Ilan Ron, vice president of global marketing and sales for the Israel-based company. Speaking exclusively to FoodNavigator at Vitafoods Europe 2012 in Geneva, Switzerland, Ron said: "Natural has changed from 'nice to have' to 'must'. The pressure is coming from the consumer, who is saying that if you want to maintain a good brand, you have got to use natural colours."

Innovations from LycoRed included a natural alternative to carmine, which is used for red pigments and is derived from insects.

In addition to its expansion in the sphere of natural colours, Ron said LycoRed had also developed new formulations targeting cardiovascular health and new vitamin-based formulations.

The company had strong plans for growth and in addition to recruiting new managers was also targeting expansion in Asia.

Related products

Protein trends: Saturation point or just the tip of the iceberg?

Protein trends: Saturation point or just the tip of the iceberg?

Does the huge demand for protein have the legs to last? And if so,...

Tiny plants with huge potential: Introducing LENTEIN Plus and mankai

Tiny plants with huge potential: Introducing two new players to the plant-based protein market

Two firms that generated a lot of buzz at the IFT show this year...

New gut models facilitating microbiome research

New gut models facilitating microbiome research

The understanding of what happens within the human digestive system has always been hampered...

US market is faster, but not lower quality or less ethical than Europe, consultant says

US market is faster, but not lower quality or less ethical than Europe, consultant says

In the wake of the New York Attorney General affair, one question that has...

Blackmores: We wanted to see krill sustainability with our own eyes

Blackmores: We wanted to see krill sustainability with our own eyes

Richard Henfrey

Chief Operating Officer, Blackmores

Marine resources: Ireland looks for its whey powder of the sea

Marine resources: Ireland looks for its whey powder of the sea

The Irish government has invested €5.2m to capitalise on the country's untapped marine biodiversity. ...

How food firms could save energy

Top three energy tips for food firms

Food manufacturers could cut their energy costs by operating more energy efficiently, avoiding production...

Key trends in food and nutrition: Naturalness, NPD and more co-branding?

Key trends in food and nutrition: Naturalness, NPD and more co-branding?

After a few years of negativity, the industry has a spring in its step...

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

How to succeed as a start-up in Europe (and not get swallowed by Big Food)

Julian Mellentin

Director, New Nutrition Business

The making of a brand: Contract manufacturers share secrets to success

The making of a brand: Contract manufacturers share secrets to success

The firms that manufacture healthy food and supplement products do much more than just...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

Japan has always led the world in functional food experimentation even if the results...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

Key Industry Events

Vitafoods Asia 2015

Hong Kong / Conference and exhibition

Read more

Food Vision USA 2015

Chicago, IL / Conference

Read more

Access all events listing