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Martek wins customer focus award

03-Dec-2008

 

 

Market researcher Frost & Sullivan has handed DHA (docosahexaenoic acid) specialist, Martek Biosciences Corporation, an award for its “innovative marketing and branding initiatives” and “long-standing, successful customer relationships”.

"The company has successfully established significant and long-term supply agreements and has capitalized on its strength of being a leading supplier of vegetarian DHA and arachidonic acid (ARA)," said F&S research analyst Arthi V.

In presenting its Customer Value Enhancement Award for North America, F&S noted Martek’s commitment to R&D and intellectual property that had allowed it to strategically develop “multiple layers of patent protection”.

Martek’s possesses more than 700 granted and pending patents globally.

F&S gives the award each year to the company that has best demonstrated the ability to expand its customer base with innovative value creation.