SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

News > Suppliers

Read more breaking news

 

 
INSIDE...VOLAC

'Not the time' to educate consumers on whey protein fats: Volac

By Mark Astley+

03-Mar-2014
Last updated on 04-Mar-2014 at 13:51 GMT2014-03-04T13:51:08Z

'Not the time' to educate consumers on whey protein fats: Volac

British dairy Volac believes there is "a lot to be said" about the beneficial phospholipids found in whey protein, but understands that now is not the time to begin educating consumers.

Speaking with DairyReporter.com at Volac HQ near Cambridge, Suzane Leser, the company's head of nutrition, touted the health benefits of the phospholipids found in whey protein.

These fats, which are found in the membrane of brain cells and other cells throughout the human body, "have a huge role to play in our health, that needs to be better understood," she said.

But with the British dairy industry currently focusing on calorie reduction through the Department of Health (DOH) voluntary Responsibility Deal Food Pledge on Calorie Reduction, Leser said that now is not the time to begin educating consumers on the health benefits associated with certain fats.

"Currently, we only talk about low-fat, and how low-fat is good for you, because of course when you remove fat you cut a lot of the calories out," she said. "But we believe that there is a lot to be said about fats for health as well."

"When we produce whey, most of the saturated fat remains in the cheese, and we are left with quite an interesting profile of phospholipids, which are very good fats," she said.

When the market is ready, however, Volac “will definitely be ready to offer products with a high profile of good fats," Leser said.

“We would like that to be in the shorter term, but let’s see how it goes.”

Calorie reduction

Volac's head of nutrition, Suzane Leser.

The company was praised last year by British dairy industry representative Dairy UK for delivering on its commitment to the Department of Health's (DOH) Responsibility Deal Food Pledge on Calorie Reduction.

It was one of only four Dairy UK members to provide data on its calorie reduction efforts. 

In its case study, Volac detailed the development of its 250ml Upbeat liquid whey protein concentrate-based fruit juice hybrid, which contains less than 150 calories, 20g of protein, 2g of fat, and less than half of the sugar found in leading smoothies and fruit juices.

The company has reiterated its commitment to the DOH initiative, which Leser branded a "great opportunity" to re-position British dairy.

“The Responsibility Deal is giving the dairy industry the opportunity to deliver attractive, convenient ways to bring the nutrient richness of dairy and the health benefits to consumers,” she said.

“We will always align our offerings to the best that the industry can do to deliver on health choices. Food producers are of course being asked to help consumers cut sugar and fat so we will stick to that profile in the short term."

"But we believe mainly that the calorie reduction will only make an impact to curb obesity if this is together with increased nutrient density – so the body can have the right pool of nutrients to work well," she added.

Related products

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Fytexia
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Indena
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Capsugel
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Ingredion
Balancing Innovation and Risk in Sports Nutrition Ingredients
NSF-International
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Roquette
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars