SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

News > Suppliers

Read more breaking news

 

 
Dispatches from Vitafoods Europe 2012

Omega-3 suppliers must know their consumers

By Rod Addy , 11-Jun-2012
Last updated on 11-Jun-2012 at 15:18 GMT2012-06-11T15:18:42Z

Omega-3 fatty acids are found in oily fish such as mackerel
Omega-3 fatty acids are found in oily fish such as mackerel
Loading...

Omega-3 suppliers must get to grips with their manufacturing customers and with consumers if they are to market their products successfully, according to Virpi Varjonen, executive consultant at commercialisation agents Invenire.

In this exclusive podcast at the Vitafoods 2012 show in Geneva Varjonen tells FoodNavigator that omega-3 suppliers as well as the manufacturers incorporating omega-3 into finished products must understand the end market.

Varjonen, who addressed delgates at the Vitafoods conference on the same theme, outlined three themes that had characterised the market. These were the consumer demand for simple, natural foods whose function they could clearly understand; shopper demand for foods offering the 'wow factor', that is great taste, ease of use and fun; and the drive for constant variety and novelty.

She also suggested key questions that omega-3 suppliers should ask of their commercial partners in order to select the right business relationship.

Related products

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

Japan has always led the world in functional food experimentation even if the results...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

Biased by industry? Do academic and business collaborations work?

Biased by industry? Do academic and business collaborations work?

Like many areas of nutrition research, probiotic and prebiotic science relies on strong collaboration...

Expert insights: What is the future for probiotics and prebiotics?

Expert insights: What is the future for probiotics and prebiotics?

Probiotics, prebiotics, and microbiome science are big business, and already generate a great deal...

Game on: Probiotics & sports performance

Game on: Probiotics & sports performance

Dr Ralf Jäger

Co-founder and partner, Increnovo

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

Yakult and leading academics expressed frustration at what they see as unfair and opaque...

Does the edible bugs trend have the legs to succeed?

Does the edible bugs trend have the legs to succeed?

Not a week goes by without media headlines talking about the potential of insects...

Is low GI too complicated for consumers?

Is low GI too complicated for consumers?

As pressure on the food industry to reduce sugar in products increases, is the...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

Sports nutrition offers something for every taste

The future of sports nutrition offers something for every taste

Sports nutrition market has been rapidly growing and will continue to so as it...

Naturally healthy foods will overtake fortified products, say experts

Trendspotter: ‘Naturally healthy' to overtake fortified and functional foods

There has been huge growth in functional and fortified food and drinks in recent...