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Probiotics documentary reaches out to health professionals

3 commentsBy Shane Starling , 21-Feb-2011
Last updated on 21-Feb-2011 at 18:02 GMT

A recently completed documentary about probiotics is being welcomed by the probiotics community with Danisco, the world’s biggest probiotics supplier saying it provides an opportunity to raise awareness of the microorganisms among the medical fraternity.

“As much as we need to provide consumers with the necessary information about the health benefits and safety of probiotics, it is important to get the influencers to buy into this, because they are the ones who talk to consumers,” said Danisco vice president of health and nutrition marketing, Scott Bush.

“One example is when a doctor prescribes antibiotic treatment which, as many people experience, can have unwanted digestive side-effects. A proper dose of the right probiotics, recommended by the physician, represents a safe and effective way to maintain proper gastrointestinal function.”

The makers of the documentary, California-based Health Point Productions, are in negotiations with television networks in the US and elsewhere for screening rights for Microwarriors, which it says is the first instalment of a planned trilogy.

The film features input from probiotic researchers and experts and has been described by Eamonn Quigley, MD, the president of the World Gastroenterology Organization as doing, “a fantastic job at translating a large amount of complex science into a clear and compelling story.”

Fellow Danish supplier Chr Hansen, like Danisco, participated in the making of the documentary by allowing the makers to film its production facilities and commenting on the sector along with Danisco and other industry players.

“This production could really raise general awareness about the role of probiotics in digestive health and overall well-being,” said Chr Hansen’s commercial development director in its health and nutrition division, Sune Schmoelker.

Therefore we did not hesitate when we were offered the chance to support and participate in this groundbreaking project.”

Isabelle Champié, deputy manager and global marketing director at Canadian supplier, Institut Rosell-Lallemand, observed: “We strongly believe this documentary will help raising awareness and credibility of probiotics among the general public and we hope that it will be a resounding success.”

Health Point Production executive director David Knight said of the production: “Making ‘Microwarriors’ required incredible passion and dedication to educating the public about the importance of probiotics to one’s overall health and well-being.”

3 comments (Comments are now closed)

medical congres 2011 Helsinki

Dear CL, Prof Salaspuro has given out press releases in 2010 and in the med congress in Jan 2011 gave out info stongly focusing on acetaldehyde and ACIDLESS, as mentioned in my previous comment, stomach for example in combination with yoghurt bacteria.
Salaspuros press release from 2010 for example says "yoghurts are containing acetaldehyde in average eight times over the mutagenic levels. I am not an expert on this area - just wondering - and will start taking the probiotics in a pearl.

T K-G

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Posted by taru karikoski-galert
23 February 2011 | 14h53

your comment is flawed - probiotics and acetaldehyde

go back and read the study
http://alcalc.oxfordjournals.org/content/35/6/561.full
it was beneficial not harmful, but i use my probiotics in a pearl and that doesn't open in stomach

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Posted by CL
21 February 2011 | 23h55

probiotics and acetaldehyde

I am a bit concerned about the fact that probiotics are marketed as well being products and nowhere is mentioned the results of a Finnish study which shows that in a stomach producing very little acid (naturally or blocked by medicaments) the bacterias start producing acetaldehyde, which is very carcinogenic. When does one start discussing this more openly?
If we want doctors to be more aware about the positive effects, we have to honestly inform them about the cases when the effect is totally the opposite/even dangerous.

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Posted by Taru Karikoski-Galert
21 February 2011 | 18h01

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