SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

News > Suppliers

Read more breaking news

 

 
Dispatches from Vitafoods Europe 2012

Pure chemistry: BASF Nutrition plots nutrition course with 'Cognis inside'

By Shane Starling from Geneva , 31-May-2012
Last updated on 31-May-2012 at 15:40 GMT2012-05-31T15:40:38Z

BASF human nutrition

BASF’s nutrition activities got a lot bigger in 2010 when the chemicals giant paid €3 billion for Cognis Nutrition. With the integration mostly complete, what’s up front for BASF Human Nutrition?

Michael Ceranski is the senior vice president, global business unit at BASF Human Nutrition and a man who is instrumental in determining the fate of BASF’s new nutrition activities. He took some time to speak with us at Vitafoods Europe last week.

 “What is truly important for us is to take out the customercentricity and the innovativeness of the two units and with all the synergies bring that to the next level in the market and to grow even stronger in the future,” Ceranski relayed.

‘We create chemistry’

While the Cognis input saw the new Nutrition unit double its revenue to about €2bn in 2011 – it is a small part of BASF’s  €73.5bn income last year. But Ceranski said the division was central to the wider group’s just-launched, 10-year ‘we create chemistry’ strategy.

“Food and nutrition is at the core of the BASF group so the business of human nutrition is also at the core so that means that BASF wants to invest in research, development applications but also in people to make sure we are close to our customers and offer products that are innovative…”

Growth may come both organically and via other acquisitions, he said, noting increased growth rates in emerging markets.

BASF had, “walked the talk” he said when it came to nutrition investment, with the recent purchase of Scottish high-dose omega-3 supplier Equateq.

“We were looking for some time to go into the premium segment of omega-3s and we discovered Equateq…”

Related products

Unilever revamps margarine packaging

Unilever revamps margarine packaging to promote active plant ingredients

Unilever has partnered with Design Bridge design agency to change its Flora ProActiv spread...

Link to causality: Industry needs to up prebiotic & probiotic efforts

Eran Segal

Data Scientist, Weizmann Institute

Dr Jeff Bland: ‘The future of dietary supplements is to marry itself into this scientific wellness revolution’

Dr Jeff Bland: ‘The future of dietary supplements is to marry itself into this scientific wellness revolution’

Technological advances, from genomic testing to real-time data collection from wearables, will open up...

Glanbia adds sparkle to iron with new Lactoferrin delivery format

Glanbia adds sparkle to iron with new Lactoferrin delivery format

With athletes in mind, Glanbia partnered with Wisconsin-based PoppingFUN for a new confectionary-inspired delivery...

Better omega-3s test will help improve public health outcomes, developer says

Better omega-3s test will help improve public health outcomes, developer says

A streamlined test for omega-3 levels in the blood will help consumers better understand...

Stealth carrots and vegetable ingredients

Stealth carrots: How veggies are finding victory in F&B

Carrots might look dull compared to trendy super fruits and leafy vegetables, but the...

Tate & Lyle opens oat ingredients facility expansion

Tate & Lyle opens oat ingredients facility expansion

Henrik Schmidt

VP & GM Oat Ingredients, Tate & Lyle

Cornelius’ future suite-smelling as new lab opens for business

Cornelius’ future suite-smelling as new lab opens for business

Darren Spiby, Joy Thomas

CEO, Business technical development manager, Cornelius

Overcoming the taboo of vaginal health – the next frontier of probiotics

Overcoming the taboo of vaginal health – the next frontier of probiotics

A paradigm shift is needed to force delicate women’s health issues like vaginal infections...

FiE 2015: Our best bits

FiE 2015: Our best bits

Our teams of journalists were out in force at Food Ingredients Europe (FiE) last...

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New tech on EFSA’s horizon: Crowdsourcing and cyber assistants

New technology like crowdsourcing and artificial intelligence computers is the future of risk assessment,...

EFSA’s Bernhard Url: Science should reserve one private room for open debate

EFSA’s Bernhard Url: Science should reserve one private room for open debate

Since taking the European Food Safety Authority (EFSA) throne last summer, Dr Bernhard Url has become...

Seadragon sets out to breathe fire into Kiwi fish oil

Seadragon sets out to breathe fire into Kiwi fish oil

The town of Nelson will welcome New Zealand's first omega-3 fish oil processing plant...

The taste test: How do you make a probiotic drink taste good?

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face...

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific