SUBSCRIBE

Breaking News on Supplements & Nutrition - EuropeUS edition

News > Suppliers

Read more breaking news

 

 
Dispatches from Vitafoods Europe 2012

Scientific validation in nutraceuticals is invaluable, says Aroma NZ

By Kacey Culliney , 02-Jul-2012
Last updated on 02-Jul-2012 at 18:05 GMT2012-07-02T18:05:24Z

Aroma NZ clinical trials Vitafoods Europe 2012
Aroma NZ clinical trials Vitafoods Europe 2012
Loading...

Investing in clinical trials for our green lipped mussel extract was the best move we’ve ever made, managing director of Aroma NZ said.

Speaking to FoodNavigator-Asia, Ben G Winters, highlighted the importance of scientific validation when working with ingredients for the nutraceutical and functional foods market.

This year, Aroma NZ has invested in two clinical trials which has sparked increased global demand, Winters said.

“Investing in clinical studies was probably the best move we’ve ever made,” he said.

“Unless you have a strong clinical study behind your raw material, it’s very hard to really move volumes,” he added.

Aroma NZ produces green lipped mussel extracts and oils that are marketed for pain relief. It exports around 98% of its portfolio to Europe and the US.

However Winters noted increased demands from Asian countries, in particular Japan, Taiwan, Korea, China and Hong Kong.

The firm plans to attend local Asian trade shows to connect better with these emerging opportunities.

He also revealed that Aroma NZ is planning to delve into the pharmaceutical space.

African probiotic project reaching 10,000 infants a day

African probiotic project reaching 10,000 infants a day

Professor Gregor Reid

Chair , University of Western Ontario & Human Microbiology and...

Germvangelist set to shake Probiota with holistic shout

Germvangelist set to shake Probiota with holistic shout

Jason Tetro

Researcher, author, The Germ Guy

Creepy proteins will be hot

New proteins are creeping on trend

Alternative proteins are a “hot area” of interest and products such as sandwich spreads...

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Dairy ingredients giant on Indonesia: ‘A lot of opportunities here’

Jake Riddle

General manager, Kerry Asia Pacific

Indonesia stakes claim as SE Asia's most important food market

Indonesia stakes claim as SE Asia's most important food market

Indonesia's food industry will continue to grow in importance as its population of around...

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

NPD category busters: From ‘Teagurt’ to coffee fruit energy to Milo expansion

Jane Barnett

Insights manager for Australia-New Zealand, south east Asia and India,...

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

HI-Japan show wrap: Ageing (& shrinking) population forces government-led nutrition rethink

Japan has always led the world in functional food experimentation even if the results...

Rise in demand for products with added proteins: expert

‘Weekend warriors’ drive added protein demand

Weekend fitness fanatics are driving the demand for more mainstream food and drink products,...

Saturated fat guidelines out, food guidelines in?

Get rid of nutrients and focus on foods in guidelines, says sat fat researcher

Benoit Lamarche

Saturated fat researcher, Laval University

UK researcher backs supplements for omega-3 intakes

UK researcher backs supplements for boosting omega-3 intakes

Philip Calder

Professor, University of Southamption

Newly available oilseed species features 'game changing' SDA content

Newly available oilseed species features 'game changing' SDA content

A new, more efficient form of plant-based omega-3s is coming to market in the...

Biased by industry? Do academic and business collaborations work?

Biased by industry? Do academic and business collaborations work?

Like many areas of nutrition research, probiotic and prebiotic science relies on strong collaboration...

Expert insights: What is the future for probiotics and prebiotics?

Expert insights: What is the future for probiotics and prebiotics?

Probiotics, prebiotics, and microbiome science are big business, and already generate a great deal...

Game on: Probiotics & sports performance

Game on: Probiotics & sports performance

Dr Ralf Jäger

Co-founder and partner, Increnovo

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

6 years of hurt: Probiotic heavyweights debate the EU’s health claim blockade

Yakult and leading academics expressed frustration at what they see as unfair and opaque...

Does the edible bugs trend have the legs to succeed?

Does the edible bugs trend have the legs to succeed?

Not a week goes by without media headlines talking about the potential of insects...

Is low GI too complicated for consumers?

Is low GI too complicated for consumers?

As pressure on the food industry to reduce sugar in products increases, is the...

William Reed Business Media Holiday video

Happy Holidays 2014 from William Reed Business Media!

The holidays are fast upon us, so let’s put ‘business’ to one side and...

Sports nutrition offers something for every taste

The future of sports nutrition offers something for every taste

Sports nutrition market has been rapidly growing and will continue to so as it...

Naturally healthy foods will overtake fortified products, say experts

Trendspotter: ‘Naturally healthy' to overtake fortified and functional foods

There has been huge growth in functional and fortified food and drinks in recent...

Live Supplier Webinars

The NutraIngredients Omega 3 Forum
William Reed Business Media
All supplier webinars