SUBSCRIBE

Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

Trends > Botanicals

Food Supplements Europe: A small industry needs to be united

1 commentBy Shane Starling , 14-Mar-2013
Last updated on 21-Mar-2013 at 01:03 GMT2013-03-21T01:03:41Z

Food Supplements Europe: A small industry needs to be united

Europe’s new multilateral food supplements group says there is no inherent conflict between its big player-small player membership as all share the same goal of amending scientific requirements under the EU’s strict new health claim rules.

Food Supplements Europe (FSE) includes smaller companies participating via their national trade associations and larger players like BASF, DSM, Merck, Bayer and Herbalife – a membership seeking to build “credible and trustful relationships” with regulators over the nutrition and health claims regulation (NHCR) and other matters.

“This has been a long time coming because the groups have not been aligned before,” said Ingrid Atteryd, chair of the Swedish food supplements association, Föreningen Svensk Egenvård, and FSE member.

“This is a small industry and we need to join resources and be united to achieve regulatory change. All our members want to achieve similar things in this area.”

Differing agendas?

But the Alliance for Natural Health-International (ANH-I), which represents smaller companies operating in natural and complementary medicine channels, questioned the group’s ability to achieve change – and retain unity.

Robert Verkerk, PhD

Robert Verkerk, PhD

“The premise that these groups have similar interests is complete rubbish,” said ANH-I executive and scientific director, Robert Verkerk, PhD. “We are dealing with endless complaints under the NHCR and most of them stem from large companies reporting smaller companies for being in contravention of the NHCR or the Traditional Herbal Medicinal Products Directive (THMPD).”

“It is ridiculous to say that these sectors have similar motivations when it is clear the NHCR and THMPD favour larger companies as it is they who have the most to gain from harmonisation so they can use the same product formulas and marketing across multiple markets. It is a skewed system favouring processed ingredients.”

Need for dialogue

The ANH-I has mounted legal action against various EU regulations in the past – and has stated others may follow that raise questions of proportionality – but Atteryd said court action is not yet on the agenda for FSE.

“It is better to have dialogue than go to court,” she said. “The regulation will change over time so I believe dialogue is the best way to achieve change.”

Föreningen Svensk Egenvård has about 80 members of which, “60-70 are smaller companies”, Atteryd said.

Founding FSE members are:

  • the Brussels-based European Responsible Nutrition Alliance Nutrition (ERNA)
  • food supplement associations in the UK, Sweden, Norway, Denmark, the Czech republic and Italy
  • ingredient suppliers DSM, BASF, Kemin and Lonza, Alcon
  • food supplement makers Amway, Herbalife, Merck, Bayer, Fine Foods, Capsugel and Innéov (Nestlé and L'Oréal JV)

Unique partnership

Ric Hobby, CRN-UK chairman, vice president of worldwide regulatory, government and industry affairs at Herbalife International, and member of Food Supplements Europe (FSE) said a statement this week: “[FSE] is a unique partnership bringing together the vast technical and scientific expertise of company experts with the market and practical knowledge of national associations.”

“Through specific tools and programmes we aim to promote adherence to standards to ensure the safety and quality of food supplements on the EU market and to help shape a positive regulatory environment for the future.”

1 comment (Comments are now closed)

will tough regulation claims surppress innovation

No doubt that the more comprehensive the regualtions are, the healthier products will be generated. However, sometimes too much care would spoil the child while nursing. Big fishes would physically and financially stand all while the small ones would choke to death for lack of time and money to back.

Report abuse

Posted by melody
15 March 2013 | 09h452013-03-15T09:45:35Z

Related products

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Fytexia
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Indena
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Capsugel
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Ingredion
Balancing Innovation and Risk in Sports Nutrition Ingredients
NSF-International
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Roquette
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars