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Trends > Health claims

Cocoa flavanols may fend off age-related cognitive dysfunction, says Mars-backed study

A Mars-backed study has provided further evidence that high cocoa flavanol consumption may help improve cognitive function, possibly through changes to insulin sensitivity.

Health claims divide EU supplement trade groups

The Dutch supplements trade group NPN has severed ties with EHPM, the Europe-wide group it was a founding member of, citing differences in approaches to EU health claim reform.

Guest article

GOED: Planting positive messages in consumers' minds only way to quell overheated media climate that fosters sensational headlines

Inflammation defines the era we live in today. I do not mean inflammation as it relates to health, instead I am referring to the inflammation of information and how consumers...

Honey Monster cereal slammed for ‘goodness’ claim

Halo Foods has breached advertising codes with ‘goodness’ claims on the honey content of Honey Monster cereal, the UK Advertising Standards Authority (ASA) has ruled.

Probiotic term could reappear on yogurt in UK

The term ‘probiotic’ could make a re-appearance on pots of yogurt on sale in UK supermarkets, if Italy is successful in getting approval for its use as a ‘generic descriptor’.

Is low GI too complicated for consumers?

As pressure on the food industry to reduce sugar in products increases, is the science behind that reduction getting lost?

UK report may show true extent of folate deficiency, says DSM

Data from an upcoming UK Department of Health (DoH) report is likely to reveal the true extent of folate deficiency, according to nutrition multinational DSM.

"I think everybody would love to see at least one approved health claim in these areas at some point in time”

EFSA claim for pro- and prebiotics getting closer, but industry is wary of rushing

There is a general feeling that probiotic and prebiotic producers are getting closer to receiving their categories' first ever health claim; however many big companies are wary of rushing applications...

'Springtime sneezes are diseases,' ASA tells hay fever botanical

The UK’s Advertising Standards Authority (ASA) has told a hay fever botanical its mention of sneezing, itchy eyes and runny nose amounted to an unauthorised disease prevention claim.

Dispatches from HI Europe, Amsterdam

‘Science sells,’ says FHI as it develops functional ingredients for every stage of life

The nutrition industry has become increasingly research led, says Food for Health Ireland (FHI). 

Potato extract may reduce weight gain by over 60%: Mice study

Polyphenol-rich Irish potato extract may help reduce weight gain, according to research in mice.

Dispatches from Health Ingredients Europe, Amsterdam

Naturex unveils food concepts for weight management at HiE 2014

Naturex has developed prototype products using oat beta-glucans and glucomannan that can carry EFSA-approved claims relating to weight management and glycaemic responses. 

Dispatches from Hi Europe

EFSA panel member spells out lessons for health claim applications

Good science and trial design must be a focus for companies putting together new health claims dossiers, but that may not mean what you think it does, says NDA Panel...

SPECIAL EDITION 2014, BEVERAGE SWEETENER INNOVATION

Stevia sweetness + new health benefits: Mintel analyst sees future potential

Mintel says the presence of nutritionally beneficial compounds could see stevia-based sweeteners of the future that combine functional benefits as well as calorie-free sweetness.

Bullet point insights

Put consumer education before health claims, says marketing expert

An ingredient industry more focused on health claims than in educating consumers is actively destroying the market for both itself and it's customers, says Healthy Marketing Team president and expert consultant,...

Bridging the business-science gap: Probiota 2015 takes aim at new frontiers

Probiota 2015 will return to Amsterdam next February, where global prebiotic, probiotic and microbiota focused industries and researchers will come together to bridge the gap between cutting edge science and business strategy....

EFSA backs vitamin D for reduced risk of falling in elderly

The European Food Safety Authority (EFSA) has delivered a positive opinion on vitamin D based on its ability to lower the risk of falling associated with muscle weakness and postural...

Functional foods market is expected to grow 25% by 2017: Leatherhead

The global functional food market is forecast to reach $54bn (€43bn), an increase of 25% compared to the last available data from 2013, says Leatherhead Food Research.

Special edition: functional foods

Functional Foods: The end of the processed foods era?

To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article....

Special edition: Functional foods

Phood booed: Why big pharma fails at functional food

Faced with mounting difficulties in their drug businesses, many pharmaceutical manufacturers are looking at getting into functional foods and beverages, notes food marketing expert, Julian Mellentin in this guest article.

Special edition: functional foods

‘The trick is to come up with something that actually works’: The elephant in the weight management room

Two years on from revised European Food Safety Authority (EFSA) guidelines on weight management, the industry is still struggling to produce sufficient evidence to back claims. 

EFSA health claim opinions

EFSA rejects prunes for kids bowel function; carbs non-characterised

The EU’s central science agency has rejected a health claim submission linking prunes (Prunus domestica L) with normal bowel function in under-3s for a lack of infant-specific data. A carbohydrate-based claim...

‘Elegant’: Dutch group seeks traditional health claims regulation

A Dutch healthy foods and supplements association has proposed a traditional claims regulation or amendment to EU health claim laws it says would ‘elegantly’ solve the ongoing and stalled imbroglio...

“This is a good move for Raisio. They are the correct parent of this niche brand.”

Raisio brings cholesterol-lowering Benecol home for €90m

“J&J should have sold it 10 years ago,” is one analyst’s appraisal of Finnish agro-food giant Raisio’s buy-back of the licensing rights to its cholesterol lowering, plant stanol-based Benecol brand today,...

Italy cracks whip on health claim abusers - fines could reach €5m

Regulators in Italy’s €1.2bn food supplements market are cracking the harshest whips against health claims abusers in the EU – a firm was recently fined €250,000 – but will the...