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Trends > Health claims

Lost in translation: Parlez-vous health claims?

Cross-border communication must be provided to combat the confusion caused by the 24 subtly different language versions of EU-approved health claims, as well as countless other cultural nuances, according to...

BELFRIT leads Europe in botanicals harmonisation as Italy affirms 1000-strong list

Italy has legally adopted a harmonised list of about 1000 approved botanicals for use in food supplements, following a joint research effort with Belgium and France (BELFRIT).

Eastern Europe to follow Italian botanical fate?

Eastern European countries hoping to join the European Union could find a threatened botanical industry in wait, according to an EU food law expert.

“Which way up was the umbrella? Did this review collect knowledge or shield us from it?”

BMJ vitamin D research attacked: 'un-nuanced', 'flawed', 'irresponsible'

The ‘umbrella’ review of vitamin D studies that found a myriad of health links for the sunshine vitamin were unconfirmed in the scientific literature, has been criticised for containing too...

EU Novel foods approval

Quatrefolic primed for EU commercialisation

The European Commission has finally given its approval to Quatrefolic as a food supplement within the EU following a positive ruling from the European Food Safety Authority (EFSA) last October.

Waste date beans- from eco coffee alternative to beyond

An Israeli company that has released a range of coffee alternatives made from roasted date kernel, says the waste material has potential as a sustainable food and drink ingredient stretching far...

EU sports nutrition group challenges carbohydrate health claims

Europe’s largest sports nutrition group says EU-approved claims around glycaemic carbohydrates are constrained by burdensome conditions of use and should be modified to avoid consumer confusion.

UK ASA ruling

UK on diabetic supplement: Blood sugar link ok (but not diabetes)

The brand name of a food supplement aimed at diabetics called Diabetone is protected under the EU nutrition and health claim regulation (NHCR), the UK advertising watchdog has found. But...

Ginkgo, evening primrose top massive EU-funded botanicals survey; 1-in-5 imbibe

Ginkgo, evening primrose, artichoke, aloe, fennel, valerian, soy, lemon balm, echinacea and blueberry are the most popular and 1-in-5 Europeans take plant food supplements (PFS), a 4-year study has concluded.

IPA World Congress, May 9-11 2014, Athens, Greece

Time to renovate your probiotic toolbox? IPA workshop explores how

Companies that manufacture probiotic products can learn much from other fast-moving-consumer-good (FMCG) firms like shower gel, pharmaceutical and smoothie makers in NPD, an expert says.

Curbing the sweet cravings: Clinical trial success for spinach extract leads to EFSA application

Swedish firm Greenleaf Medical AB is poised to lodge an article 13.5 health claims submission to EFSA for its weight management ingredient Appethyl, on the back of positive clinical trial results.

Purified fish oil may help babies with unregulated insulin secretion disorder

Newborn babies who suffer from a rare and potentially lethal disease that causes their bodies to make too much insulin may benefit from supplementation with purified fish oil, according to...

External advisory board to help Chr. Hansen capitalise on microbiome science

An explosion in microbiome science has prompted Chr. Hansen to appoint a scientific advisory board of “internationally recognised thought leaders in the field” to explore new opportunities for using bacteria to improve...

Go wild for Ethiopian antioxidant mushrooms, say researchers

Ethiopian mushrooms hold antioxidant potential, with wild mushrooms proving stronger than cultivated, according to the first research looking at country’s edible offerings.

Sanofi to contest rebuffed sterol cholesterol claim, but it's no big deal

Sanofi-Aventis has said the European Food Safety Authority’s (EFSA) rejection of its application to broaden the already approved sterol-stanols cholesterol lowering claim to powdered supplements won’t affect the company commercially, but...

Tired of being tired? ASA rejects iron health claim complaint

The UK’s Advertising Standards Agency (ASA) has rejected complaints that an advert for a liquid iron and vitamin formula purporting to “help reduce tiredness and fatigue" violates EU health claims regulation....

Small fish in a big health claim pond: Naturalpha

Smaller companies must have the confidence to challenge health claim authorities, because they are not always right, says Naturalpha. 

Profile: Carl Gibson, CEO of Complementary Healthcare Council, Australia

Complementary medicine's hardman says it's time to focus on positives

For somebody who is often seen to be “slamming” an unfavourable study, or “hitting back” at research showing complementary medicine in a negative light, Carl Gibson is in a less...

Dark choc improves heart health, but it’s got nothing to do with flavanols

Dark chocolate may help restore flexibility to arteries and prevent white blood cells from sticking to the walls of blood vessels, but increasing flavanol content will not affect these effects...

Bitter PIL: UK firm ditches ‘probiotics’ for ‘live bacteria’ after regulator slap

UK-based Probiotics International Ltd (PIL) is replacing all references to ‘probiotics’ with ‘live bacteria’ in its marketing materials after the UK advertising watchdog ruled ‘probiotic’ to be an unauthorised implied...

Attention deficit: EFSA rejects German caffeine juice claims

A German mineral water containing four juices, sugars and sweeteners and a high dose of caffeine has failed to impress EFSA scientists, despite a dossier containing 31 supporting studies.

Mud in your eye: EFSA rejects vision and stool claims

Replacing vegetable oils with an esterified vegetable oil in infant formulas will not soften infant stools, and a choline form will not boost vision, the European Food Safety Authority (EFSA)...

EFSA health claim opinions

EFSA rejects caffeine (alertness) and sterol (cholesterol) claims

Less than 75mg of caffeine per serving does not increase alertness, and the cholesterol-lowering ability of plant sterols cannot be communicated in food supplements, the European Food Safety Authority (EFSA)...

Special edition: Pre and Probiotics

Probiotic call: Forget health claims (consumers have)

Probiotic players obsessed with winning health claims needn’t bother as consumers don’t value them anyway, a leading consultant says.

Unilever Pro.activ set for sterol expansion into home cooking

Plant sterol leader Unilever will soon be able to expand its plant sterol-fortified, cholesterol-lowering Pro.activ range into home cooking and baking oils, if a positive opinion is mandated across the...

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