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Trends > Health claims

Coca-Cola on Vitaminwater lawsuit ruling: 'The plaintiffs' claims are without merit and will ultimately be rejected'

Coca-Cola says it is confident it will prevail in a deceptive marketing lawsuit filed more than four years ago alleging it misled consumers by promoting Vitaminwater as a healthy ‘nutrient-enhanced...

Organic consumers not bothered by health claims: Study

Principled organic shoppers are not put off by the presence of health claims, German and Danish researchers have found.

Boost Buddy takes EFSA health claims to the youth

An Irish firm has created a range of customisable food supplements built on approved European Food Safety Authority (EFSA) health claims aimed specifically at 18-34 year olds – a group...

UK diabetes herb bust symptomatic of wider malaise?

A herbal product making diabetes claims in the UK has drawn the attention of the medicines regulator there, but the policing of herbal supplement products needs further examination, says the...

Irish microbiota research centre to receive €50m boost

The Alimentary Pharmabiotic Centre (APC) in Cork, Ireland has received a €36m investment from the Irish government that will fund its research activities for at least another six years, its...

EFSA rejects Clasado prebiotic for gastro benefits (again)

Clasado has had its Bimuno prebiotic formulation rejected by the European Food Safety Authority (EFSA) which said fresh data analysis provided by the UK-Maltese firm did not show gastro-intestinal benefits.

European sports nutrition sector calls for end to 'decade-long regulatory limbo'

The European Specialist Sports Nutrition Alliance (ESSNA) says there is no need for separate sports products regulation as general food law is sufficient, ahead of a European Commission report on...

International probiotics group engages EFSA over evidence ‘totality’

The increasingly vocal International Probiotics Association (IPA) has sent a series of formal questions to the European Food Safety Authority (EFSA) about evidential requirements for probiotics.

Against the peptide: EFSA acknowledges elasticity/wrinkle benefits but rejects skin health claim

German supplier Gelita says general food law can be a place for skin health and beauty claims after the European Food Safety Authority (EFSA) rejected its peptide-based skin health claim.

Guest article

Green bull? ‘Natural energy’ grows health claim wings

The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health...

Home cooking: Phytosterols giant seeks category expansion

Unilever has applied to UK authorities for EU novel foods approval for its cholesterol-lowering phytosterol esters in liquid vegetable fats used in home cooking and baking.

Green Coffee Max wakes up and smells the weight loss ad ban

A UK firm trading as greencoffeemaxx.com has been roasted over press and web adverts claiming weight loss benefits for green coffee products.

GOED: "We view this as a science-based process and the science supports the claims.”

Omega-3 heart health claims win EU approval

Three heart health claims for omega-3 forms EPA and DHA have entered EU law books after years of debate among member states about over-consumption hazards.

EU health claims for fructose and alpha-cyclodextrin become law

Two ingredients – fructose and alpha-cyclodextrin – can now carry claims that they lead to a lower blood glucose rise, as the European Union adopts its latest batch of article 13 health claims.

Fresh wings: Red Bull slugs EU vitamin B energy health claims

Energy drink leader Red Bull – previously hit by EU rejection of taurine health claims – is boosting its energy-attention marketing by using approved vitamin B claims.

Boweled over! Prunes win official EU health claim passage

Prunes sold across the European Union can claim they contribute to “normal bowel function”, making the fruits the first whole fruit to win a claim under the EU’s new food marketing rules....

Aging consumer market is 'a massive opportunity' for the industry: Mintel

With the global population of 'senior' consumers set to grow by almost 150 million in the next two years, there are massive opportunities for the food industry to target the...

Yoghurt group lobbies EC over probiotic labelling ban

An industry group that includes Danone and Dupont-Danisco as members has written to the European Commission to reinstate the use of the EU-banned term ‘probiotic’ on products across the bloc.

Ireland: Even terms like ‘live cultures’ are implied (& banned) EU probiotic health claims

Irish authorities have clarified the country’s position in regard to probiotic health claims, taking a literal reading of the EU position that the term ‘probiotic’ alone is an implied health...

Dispatches from Vitafoods Europe 2013

Getting on with it: How a big US supplements maker adapts to major EU law changes

US-based foods and supplements manufacturer, Now International, hasn’t sat on its hands since the EU’s new health claim laws kicked into play in 2008 – taking pre-emptive action to keep...

Clinical trial tips to win an EFSA health claim

Atlantia Food Contract Research Organisation has identified methods of best practices to help food and supplements makers conduct human intervention studies that will help them win a European Food Safety...

Dispatches from VitaFoods Europe 2013

EFSA sets standard for study rigor, consultant says

Differing regulatory environments can play havoc with a company's research plans, say consultant Joerg Gruenwald, PhD.  But recent, sometimes bitter, experience with the European Food Safety Authority has shed some...

The ‘health halo’ effect: Nutrition claims may lead to bigger portions

People tend to choose larger portions of foods when they are marketed as ‘healthy’, suggests new research led by a team from the University of Ulster in Northern Ireland.

Health groups urge action on nutrient profiling

A group of European health organisations has urged European Commission president José Manuel Barroso to issue a proposal on nutrient profiling as part of a wider EU goal to reduce...

Dispatches from Vitafoods Europe 2013

Trend-spotter: The rise of slow-energy

There are two speeds when it comes to energy products: Slow and fast, says Mintel trend-spotting guru David Jago.