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Breaking News on Supplements, Health & Nutrition - EuropeUS edition

Trends > Health claims

UK backs Omega Pharma fibre weight loss claims

The UK Advertising Standards Authority (ASA) has backed a TV weight loss campaign mounted by Omega Pharma for fibre-based food supplements.

Omega-3 brain health claim rejected in EU

The EU’s science agency has rejected a health claim submission linking omega-3 form EPA (eicosapentaenoic acid) and reduced risk of ADHD in kids.

Ankush at large

FSANZ standard should be adopted by Asian giants

Health claims in food and beverage products is perhaps the most talked about topic in the entire food production chain outside of GM. In mature markets like the US—and now...

EFSA rejects Leiber’s beta-glucan common cold health claim

The European Food Safety Authority (EFSA) has rejected a 13.5 health claim linking Leiber’s beta glucan Yestimun to defence against the common cold, but the company is gearing up for...

"They are scientists performing a very difficult task, as instructed by EU law makers."

I observed the EFSA health claims panel in action; conspiracy theorists will be disappointed

Last week NutraIngredients was one of 10 organisations invited to observe the European Food Safety Authority (EFSA) health claims panel in action for a day at its Parma, Italy, base.

Low-cost functional gum opportunity in the Netherlands

Chewing gums backed by approved health claims and with low price points are a rare growth opportunity in the mature Dutch confectionery market, according to market analysts Canadean.

GSK jolts Lucozade with Champions' Choice caffeine variant

GlaxoSmithKline has debuted a caffeine-boosted version of its isotonic Lucozade Sports range with mental focus the central selling point.

in-cosmetics Innovation preview: Beauty drinks focus

As with years gone by, in-cosmetics is pleased to announce its Innovation Zone, showcasing the latest in creative inspiration, providing an area to catch up on all the latest products...

CHILDREN'S FOOD CAMPAIGN SLAMS 'EVER ACCOMMODATING ASA'

ASA-OK with us! Nestlé escapes Nesquik rap on ‘poor nutritional habits’ claim

Nestlé milkshake brand Nesquik has escaped UK Advertising Standards Authority censure after viewers of a TV ad alleged that it encouraged ‘poor nutritional habits’ among children, but the Children's Food...

Polish €583m VMS market gunning for specific claims

Poland’s €583m vitamins and minerals food supplements market is evolving toward ever-more sophisticated and specific claims according to a market analyst.

Sirco sales up 300% as claims and taste receive makeover

Sales of Sirco – the UK juice containing an EFSA-approved, blood flow-benefitting tomato extract – have surged 300% in the past 12 months amid a formula, claims and distribution revamp.

Danone wins Activia health claim in Switzerland

Danone has been granted a front-of-pack health claim by Swiss Authorities that says its Activia yoghurt aids digestion.

Special edition: New trends in heart healthy foods

Heart healthy foods, the next generation: ‘It’s not just about cholesterol anymore… it’s about healthy arteries’

While LDL cholesterol is one biomarker of cardiovascular disease risk everybody can name, the next generation of heart healthy foods will address a broader range of risk factors from galectin-3,...

“Advancements made in nutritional science and the benefits produced by foods and foodstuffs may no longer be shared with consumers by those who procure the foods and foodstuffs."

EU health claim laws strip consumers of right ‘to share in scientific development’: Author

The European Union nutrition and health claims regulation (NHCR) denies consumers of the right to scientific advancement in nutrition, says outspoken Dutch writer and NHCR opponent, Bert Schwitters.

UK National Health Service undertakes probiotic colon study

King’s College Hospital in London is investigating the potential of a proprietary probiotic blend to benefit those suffering from diverticular disease.

Special edition: Antioxidants and Carotenoids

Pterostilbene and ergothioneine: A rich man-poor man story of antioxidant marketing

With antioxidants that are relatively new to the market, strong scientific evidence backing benefits and modes of action is crucial to constructing a coherent ingredient story, experts say.  The tale...

News in brief

Pre- and Probiotics 2013: Yes, let’s call it unmissable

Seven webinars. Brand and supplier insights. Regulatory analysis. Market analysis. Marketing analysis. Science. You had better put this in your diary...

Pfizer says ASA ruling won’t affect wider supplement marketing

Pfizer Consumer Healthcare says the marketing slap it received this week from the UK advertising watchdog for its Centrum multivitamins range, won’t provoke a mass revision across its food supplements...

EU working group to discuss probiotic as a ‘general descriptor’

Hopes are rising that the use of the term ‘probiotic’ will not have to disappear on products following the failure of the European Food Safety Authority (EFSA) to give approval...

Desert Labs launches hoodia weight management gum

Hoodia gum maker defends satiety effect

The maker of a newly launched appetite suppressant gum claims to be the first to have self-affirmed GRAS status for hoodia in the US and hopes to overcome the negative...

Food Supplements Europe: A small industry needs to be united

Europe’s new multilateral food supplements group says there is no inherent conflict between its big player-small player membership as all share the same goal of amending scientific requirements under the...

Pfizer multivitamin TV ads mislead consumers about healthy diets, says UK watchdog

TV advert claims for Pfizer owned Centrum multivitamins that used EU-approved health claims were still misleading because they did not make clear that a balanced diet could be achieved without...

Eurozone blues? Not for young Irish ingredients player

Irish supplier Willows Ingredients has launched a UK-based European division to target smaller continental European markets and says the Eurozone economic problems are no barrier to growth.

Award-winning Swedish spinach extract eyeing EU health claim wins

Swedish firm Greenleaf Medical took the Best New Ingredient gong at the recent NutrAward presented at ExpoWest in Los Angeles for its weight management-focused, spinach extract Appethyl. Now it wants...

Should caffeine be regulated? Expert suggests stimulant should carry warning labels due to potential dangers

As the use of caffeine in foods and drinks continues to grow, so do the risks. And calls for tighter regulations on the substance are becoming louder.

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