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Trends > Health claims

Danone debuts probiotic yoghurt Activia in 69th country: Australia

French dairy Danone has built on its 2010 joint venture with Australian co-op Murray Goulburn by belatedly launching its €4bn global selling probiotic yoghurt Activia on the market there.

New gum can enhance muscle function, says Wrigley

A new Wrigley chewing gum, which claims to aid muscle function, has been singled out by Datamonitor Product Launch Analytics (PLA) team as one of the most innovative food products...

Dispatches from Vitafoods Europe 2011

Vitafoods 2011 roundup: Industry finds new strength post-recession and EFSA

Vitafoods Europe 2011 revealed upbeat ingredients, supplements and functional food players forging ahead after the recent recession years and rapidly adapting to life under strict European Union health claim regulations.

To benefit industry, consumers must understand health claims

Ensuring EFSA-approved health claims are understood and trusted by consumers is just as important as providing the scientific evidence to back them up, according to Dr Fiona Lalor.

EFSA reorganisation can boost health claims work

Increased workloads in areas like enzymes, feed additives and pesticides – and health claims – is driving a reorganisation of the European Food Safety Authority (EFSA) into five directorates.

Protein player welcomes EFSA weight management guidance

Recently published draft weight management health claims guidance from the European Food Safety Authority (EFSA) will help whey protein industry win claims, a leading supplier has said.

Lallemand launches immunity blend

Lallemand Health Ingredients is promoting a selenium, vitamin D and yeast beta-glucan immunity blend with the intention of using European Food Safety Authority (EFSA)-approved health claim opinions.

THMPD Implementation

Germany and France: EU Herbal Directive won’t damage us

The European Union Traditional Herbal Medicinal Products Directive (THMPD) – fully implemented across the bloc after a seven-year transition period over the weekend – has been welcomed by German and...

Probiotics sector unimpressed by EFSA gut-immune guidance

Probiotic academics and industry members say there is little new in the gut and immune health claim guidance final draft published this week by the European Food Safety Authority (EFSA).

Roquette says EFSA sweetener opinions apply to fibre too

French supplier Roquette says recent positive health claim opinions from the European Food Safety Authority (EFSA) linking sugar replacers with dental health, are applicable to soluble fibres.

Danisco pushing for phytosterol debut in 12 months

Danish giant Danisco hopes to have products on shelves “within 12 months” for a new pine-sourced free and esterified phytosterol offering targeting heart health it has branded PinVita.

Satiety claims ‘weak and misleading for consumers’: Scientists

Claims that a functional food may boost satiety are ‘weak and misleading for consumers’, and products with satiety claims should carry a label mentioning the ‘limited value’ of such claims,...

EFSA health claim opinion

“EFSA wants platinum, not gold science” says rejected lactoferrin claimant

The Czech Special Foods Association (CSFA) says the European Food Safety Authority (RFSA) rejection last week of a product-specific, lactoferrin-immunity health claim shows even ‘gold-standard’ science is not impressing the...

Asia continues to dominate soy milk consumption

Eight of the top 12 soy drink consuming countries are Asian with Hong Kong residents consuming the most at 17 litres per year each, according to TetraPak data.

Lonza becomes probiotic player

Swiss giant Lonza has plunged into the probiotics sector for the first time by licensing a gut ulcer battling Lactobacillus strain plucked from the 8000-strain strong vats of German...

Gum is confectionery category 'most likely' to win claims, analyst

The positive EFSA opinions for gum claims under Article 13.1 will compel the sector to further innovate along functional lines, says an expert who argues that gum is the confectionery...

Probiotic academic: ‘Just add water to probiotic health claims’

A leading probiotics researcher says the ongoing uncertainty about endpoints and biomarkers in European Food Safety Authority (EFSA) health claim evaluations, means the best chance for probiotic products to make...

MEP takes DHA omega-3 claim complaint back to the Commission

British Labour Member of the European Parliament (MEP), Glenis Willmott, is writing to the European Commission to block a DHA eye development claim being used on infant follow-on formula products,...

EFSA backing for resistant starch claim may spur bakery innovation

The European Food Safety Authority’s backing for a functional health claim for resistant starch should be good news for bread, biscuit and cereal manufacturers wanting to tap into the functional...

Australian state backs antioxidants in foods (if not supplements)

The Victorian Department of Health has posted information on its website backing the ability of antioxidants to battle free radicals.

Bottled water industry wins two of three EFSA health claim dossiers

The European Federation of Bottled Water (EFBW) is celebrating two positive opinions from three claims that the trade association sent to the European Food Safety Authority (EFSA).

EFSA sweetens industry with positive sugar replacement health claim opinions

Intense and bulk sweetener suppliers are basking in the glow of positive sugar replacement health claim opinions issued by the European Food Safety Authority (EFSA) last week.

Guest article

Nutrition, mental performance and EFSA’s health claims criteria: No brainer? Hardly

In this guest article, Louise Dye, Professor of Nutrition and Behaviour in the Human Appetite Research Unit at the Institute of Psychological Sciences at the University of Leeds, outlines why...

Consultant: Walnut positive health claim opinion is “astonishing”

Friday’s fourth batch of article 13 general function health claims highlighted inconsistencies in the European Food Safety Authority (EFSA) approach, according to Joerg Gruenwald, PhD, the president of German health...

Industry groups urge EC to rethink health claim criteria (again)

The ongoing high rejection rate of health claim submissions under European Union regulations has prompted EU trade groups to reiterate their stance that the claims assessment process needs a severe...

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