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Trends > Health claims

Guest article

Green bull? ‘Natural energy’ grows health claim wings

The EU energy market is set to grow by €1bn by 2017 and much of that could come from ‘natural energy’, a sub-sector that has been boosted by recent health...

Home cooking: Phytosterols giant seeks category expansion

Unilever has applied to UK authorities for EU novel foods approval for its cholesterol-lowering phytosterol esters in liquid vegetable fats used in home cooking and baking.

Green Coffee Max wakes up and smells the weight loss ad ban

A UK firm trading as greencoffeemaxx.com has been roasted over press and web adverts claiming weight loss benefits for green coffee products.

GOED: "We view this as a science-based process and the science supports the claims.”

Omega-3 heart health claims win EU approval

Three heart health claims for omega-3 forms EPA and DHA have entered EU law books after years of debate among member states about over-consumption hazards.

EU health claims for fructose and alpha-cyclodextrin become law

Two ingredients – fructose and alpha-cyclodextrin – can now carry claims that they lead to a lower blood glucose rise, as the European Union adopts its latest batch of article 13 health claims.

Fresh wings: Red Bull slugs EU vitamin B energy health claims

Energy drink leader Red Bull – previously hit by EU rejection of taurine health claims – is boosting its energy-attention marketing by using approved vitamin B claims.

Boweled over! Prunes win official EU health claim passage

Prunes sold across the European Union can claim they contribute to “normal bowel function”, making the fruits the first whole fruit to win a claim under the EU’s new food marketing rules....

Aging consumer market is 'a massive opportunity' for the industry: Mintel

With the global population of 'senior' consumers set to grow by almost 150 million in the next two years, there are massive opportunities for the food industry to target the...

Yoghurt group lobbies EC over probiotic labelling ban

An industry group that includes Danone and Dupont-Danisco as members has written to the European Commission to reinstate the use of the EU-banned term ‘probiotic’ on products across the bloc.

Ireland: Even terms like ‘live cultures’ are implied (& banned) EU probiotic health claims

Irish authorities have clarified the country’s position in regard to probiotic health claims, taking a literal reading of the EU position that the term ‘probiotic’ alone is an implied health...

Dispatches from Vitafoods Europe 2013

Getting on with it: How a big US supplements maker adapts to major EU law changes

US-based foods and supplements manufacturer, Now International, hasn’t sat on its hands since the EU’s new health claim laws kicked into play in 2008 – taking pre-emptive action to keep...

Clinical trial tips to win an EFSA health claim

Atlantia Food Contract Research Organisation has identified methods of best practices to help food and supplements makers conduct human intervention studies that will help them win a European Food Safety...

Dispatches from VitaFoods Europe 2013

EFSA sets standard for study rigor, consultant says

Differing regulatory environments can play havoc with a company's research plans, say consultant Joerg Gruenwald, PhD.  But recent, sometimes bitter, experience with the European Food Safety Authority has shed some...

The ‘health halo’ effect: Nutrition claims may lead to bigger portions

People tend to choose larger portions of foods when they are marketed as ‘healthy’, suggests new research led by a team from the University of Ulster in Northern Ireland.

Health groups urge action on nutrient profiling

A group of European health organisations has urged European Commission president José Manuel Barroso to issue a proposal on nutrient profiling as part of a wider EU goal to reduce...

Dispatches from Vitafoods Europe 2013

Trend-spotter: The rise of slow-energy

There are two speeds when it comes to energy products: Slow and fast, says Mintel trend-spotting guru David Jago.

Live from Vitafoods Europe 2013

Cranberry EU medical devices winner: ‘We will never focus on food supplements’

The Dutch start-up Medical Brands is finding success with cranberry products that have won UTI and vaginal treatment claims via the EU medical devices directive.

Yakult ordered to pull Olympics-themed advert in UK over health claims breach

The UK Advertising Standards Authority (ASA) has slapped a ban on the broadcast of a Yakult TV advert, ruling that the ad implied there was a health advantage to drinking...

Live from Vitafoods Europe 2013

Cranberry veteran gathers forces against EU medical device products

With cranberry health claims rejected in the European Union, some players have ventured down the medical devices route where therapeutic claims are possible that would never succeed under the EU’s...

DSM launches dry powder tomato extract for food supplements

Dutch ingredients giant DSM is launching a dry powder form of its Fruitflow tomato extract which has an EFSA-approved health claim for improved blood circulation – attained in 2009.

Guest article

EU health claims evolution: A submission rethink

Now that the dust has settled on the health claims submission process we should all be very clear on the rules of engagement. Well kind of, says Nigel Baldwin, chief...

Most consumers don't know what EFSA is, experts find

Almost no German consumers know about the European Food Safety Authority (EFSA), or understand the role it has in the approval of health claims for functional food products, according to...

Study suggests compatibility between organic and health claims

Organic food brands should not be afraid of using health claims to market their products, as a new study suggests the two concepts are not as incompatible as the industry...

Guest article

EU brain health opportunities in omega-3 and beyond

Brain health and memory emerged as a winner from the EU Article 13.1 health claims list as the link between nutrition and cognitive performance strengthens in the scientific literature.

Former EFSA boffin backs ‘traditional use’ for EU herbals

A former EFSA Scientific Committee chairman says the European Union’s stalled assessment of botanical extract claims, safety and use needs a multilateral rethink before any progress can be made.

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