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Trends > Health claims

‘Still failing to protect children’: New report slams UK advertising standards

The UK Advertising Standards Authority (ASA) are still failing when it comes to protecting children from the online marketing of junk food, according to a new report from the Children’s...

‘Our goal is global pussyfication’: Branson-backed energy drink earns ASA rap

The UK Advertising Standards Agency (ASA) has upheld 156 consumer complaints relating to an energy drink called ‘Pussy Natural Energy’, but the brand insists protestors simply twisted the meaning of...

Convenience and indulgence the secret to pacesetting confectionery sales

Launches from Hershey, Mondelez and Nestlé were among the top 100 bestselling new food and drink items in 2012 having filled consumer needs for convenience, indulgence and functionality, according to...

Could the WTO overturn EU health claim laws?

Aggrieved companies and  trade groups have already mounted legal actions against the EU’s strict health claim laws – they are in process – but the regulation’s workings could face fresh...

Belgium, France and Italy unite on positive botanicals list

Belgian, French and Italian authorities have agreed a preliminary list of botanical substances for use in foods and supplements, after a meeting in Rome yesterday.


The hunt for that ‘added extra’: Pushing beyond a health claim

The health-conscious yet frugal consumer is increasingly difficult to convince, even when presented with a plethora of health and nutrition claims on pack. So, just how can manufacturers prompt that...


How are market-leading kids’ cereal firms tackling health claims?

Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.


EFSA health claims to spark ‘nutrition dark age’, says attorney

Europe is set to sink into a progressive nutrition dark age under the heavy hand of the European Food Safety Authority (EFSA) regime, says a leading food law attorney.


Omega-3 bread: Health claims, sources and dosage gives a snapshot of the omega-3 bread market and unearths the best source of omega-3, the claims bakers can make on products and how much you need to have...

Special edition: Superfruits - old news or still super?

Superfruits category still booming (but care is needed)

Are consumers experiencing superfruit fatigue? Depends on the fruit…and who you talk to.

UK backs Omega Pharma fibre weight loss claims

The UK Advertising Standards Authority (ASA) has backed a TV weight loss campaign mounted by Omega Pharma for fibre-based food supplements.

Omega-3 brain health claim rejected in EU

The EU’s science agency has rejected a health claim submission linking omega-3 form EPA (eicosapentaenoic acid) and reduced risk of ADHD in kids.

Ankush at large

FSANZ standard should be adopted by Asian giants

Health claims in food and beverage products is perhaps the most talked about topic in the entire food production chain outside of GM. In mature markets like the US—and now...

EFSA rejects Leiber’s beta-glucan common cold health claim

The European Food Safety Authority (EFSA) has rejected a 13.5 health claim linking Leiber’s beta glucan Yestimun to defence against the common cold, but the company is gearing up for...

"They are scientists performing a very difficult task, as instructed by EU law makers."

I observed the EFSA health claims panel in action; conspiracy theorists will be disappointed

Last week NutraIngredients was one of 10 organisations invited to observe the European Food Safety Authority (EFSA) health claims panel in action for a day at its Parma, Italy, base.

Low-cost functional gum opportunity in the Netherlands

Chewing gums backed by approved health claims and with low price points are a rare growth opportunity in the mature Dutch confectionery market, according to market analysts Canadean.

GSK jolts Lucozade with Champions' Choice caffeine variant

GlaxoSmithKline has debuted a caffeine-boosted version of its isotonic Lucozade Sports range with mental focus the central selling point.

in-cosmetics Innovation preview: Beauty drinks focus

As with years gone by, in-cosmetics is pleased to announce its Innovation Zone, showcasing the latest in creative inspiration, providing an area to catch up on all the latest products...


ASA-OK with us! Nestlé escapes Nesquik rap on ‘poor nutritional habits’ claim

Nestlé milkshake brand Nesquik has escaped UK Advertising Standards Authority censure after viewers of a TV ad alleged that it encouraged ‘poor nutritional habits’ among children, but the Children's Food...

Polish €583m VMS market gunning for specific claims

Poland’s €583m vitamins and minerals food supplements market is evolving toward ever-more sophisticated and specific claims according to a market analyst.

Sirco sales up 300% as claims and taste receive makeover

Sales of Sirco – the UK juice containing an EFSA-approved, blood flow-benefitting tomato extract – have surged 300% in the past 12 months amid a formula, claims and distribution revamp.

Danone wins Activia health claim in Switzerland

Danone has been granted a front-of-pack health claim by Swiss Authorities that says its Activia yoghurt aids digestion.

Special edition: New trends in heart healthy foods

Heart healthy foods, the next generation: ‘It’s not just about cholesterol anymore… it’s about healthy arteries’

While LDL cholesterol is one biomarker of cardiovascular disease risk everybody can name, the next generation of heart healthy foods will address a broader range of risk factors from galectin-3,...

“Advancements made in nutritional science and the benefits produced by foods and foodstuffs may no longer be shared with consumers by those who procure the foods and foodstuffs."

EU health claim laws strip consumers of right ‘to share in scientific development’: Author

The European Union nutrition and health claims regulation (NHCR) denies consumers of the right to scientific advancement in nutrition, says outspoken Dutch writer and NHCR opponent, Bert Schwitters.

UK National Health Service undertakes probiotic colon study

King’s College Hospital in London is investigating the potential of a proprietary probiotic blend to benefit those suffering from diverticular disease.