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Trends > Health claims

Polish €583m VMS market gunning for specific claims

Poland’s €583m vitamins and minerals food supplements market is evolving toward ever-more sophisticated and specific claims according to a market analyst.

Sirco sales up 300% as claims and taste receive makeover

Sales of Sirco – the UK juice containing an EFSA-approved, blood flow-benefitting tomato extract – have surged 300% in the past 12 months amid a formula, claims and distribution revamp.

Danone wins Activia health claim in Switzerland

Danone has been granted a front-of-pack health claim by Swiss Authorities that says its Activia yoghurt aids digestion.

Special edition: New trends in heart healthy foods

Heart healthy foods, the next generation: ‘It’s not just about cholesterol anymore… it’s about healthy arteries’

While LDL cholesterol is one biomarker of cardiovascular disease risk everybody can name, the next generation of heart healthy foods will address a broader range of risk factors from galectin-3,...

“Advancements made in nutritional science and the benefits produced by foods and foodstuffs may no longer be shared with consumers by those who procure the foods and foodstuffs."

EU health claim laws strip consumers of right ‘to share in scientific development’: Author

The European Union nutrition and health claims regulation (NHCR) denies consumers of the right to scientific advancement in nutrition, says outspoken Dutch writer and NHCR opponent, Bert Schwitters.

UK National Health Service undertakes probiotic colon study

King’s College Hospital in London is investigating the potential of a proprietary probiotic blend to benefit those suffering from diverticular disease.

Special edition: Antioxidants and Carotenoids

Pterostilbene and ergothioneine: A rich man-poor man story of antioxidant marketing

With antioxidants that are relatively new to the market, strong scientific evidence backing benefits and modes of action is crucial to constructing a coherent ingredient story, experts say.  The tale...

News in brief

Pre- and Probiotics 2013: Yes, let’s call it unmissable

Seven webinars. Brand and supplier insights. Regulatory analysis. Market analysis. Marketing analysis. Science. You had better put this in your diary...

Pfizer says ASA ruling won’t affect wider supplement marketing

Pfizer Consumer Healthcare says the marketing slap it received this week from the UK advertising watchdog for its Centrum multivitamins range, won’t provoke a mass revision across its food supplements...

EU working group to discuss probiotic as a ‘general descriptor’

Hopes are rising that the use of the term ‘probiotic’ will not have to disappear on products following the failure of the European Food Safety Authority (EFSA) to give approval...

Desert Labs launches hoodia weight management gum

Hoodia gum maker defends satiety effect

The maker of a newly launched appetite suppressant gum claims to be the first to have self-affirmed GRAS status for hoodia in the US and hopes to overcome the negative...

Food Supplements Europe: A small industry needs to be united

Europe’s new multilateral food supplements group says there is no inherent conflict between its big player-small player membership as all share the same goal of amending scientific requirements under the...

Pfizer multivitamin TV ads mislead consumers about healthy diets, says UK watchdog

TV advert claims for Pfizer owned Centrum multivitamins that used EU-approved health claims were still misleading because they did not make clear that a balanced diet could be achieved without...

Eurozone blues? Not for young Irish ingredients player

Irish supplier Willows Ingredients has launched a UK-based European division to target smaller continental European markets and says the Eurozone economic problems are no barrier to growth.

Award-winning Swedish spinach extract eyeing EU health claim wins

Swedish firm Greenleaf Medical took the Best New Ingredient gong at the recent NutrAward presented at ExpoWest in Los Angeles for its weight management-focused, spinach extract Appethyl. Now it wants...

Should caffeine be regulated? Expert suggests stimulant should carry warning labels due to potential dangers

As the use of caffeine in foods and drinks continues to grow, so do the risks. And calls for tighter regulations on the substance are becoming louder.

EFSA health claims chief to share ‘magic recipe’ insights in Geneva

The chief of EFSA’s health claims panel will discuss where the agency stands on the topic in 2013, at this year’s Vitafoods conference and expo in Geneva in May.

Spanish and Danes team up on oral probiotics

Spanish start-up AB-Biotics has signed a deal with Danish company CMS Dental to launch a range of oral probiotics in Denmark.

Central European food supplements market hit €1bn for first time

Food supplement markets in Poland, the Czech Republic, Romania, Hungary, Bulgaria and Slovakia have pushed through the €1bn mark for the first time, with Romania starring with 24% growth in...

BEVERAGEDAILY.COM: FUNCTIONAL & HEALTHY BEVERAGES

Marketing guru: 'Consumer co-creation’ key to healthy drinks development

Consumer 'co-creation' is essential when developing nutritious and functional beverage brand concepts, a healthy food and beverage marketing expert told BeverageDaily.com.

Absolutely Fabuless? Pictures take Optimel Control outside EU health claim laws

Pictures are much more powerful than words when it comes to health claim marketing according to Dutch researchers who have completed a study of Dutch dairy Campina’s weight control yoghurt,...

Herring caviar omega-3 form wins Oz-NZ distribution

Norwegian herring-sourced omega-3 specialist Arctic Nutrition has inked a distribution deal in Australia and New Zealand with Pathway International.

Yoplait pulls Calin+ ad after ASA bone health claim ruling

Yoplait has been ordered to pull a TV advert for its Calin+ yogurt range after the UK Advertising Standards Authority (ASA) ruled that it made an unauthorised reduction of disease-risk...

Lallemand hits health claims home run with five Canadian approvals

Probiotics supplier Lallemand has announced a big regulatory win:  Canadian authorities have approved health claims on five of its probiotic formulas. 

EC cans EFSA fees plan over income, independence concerns

Charging the private sector for European Food Safety Authority (EFSA) work will not generate enough cash and compromise the agency’s independence, a European Commission working group has found.