‘Weekend warriors’ drive added protein demand

This content item was originally published on www.foodmanufacture.co.uk, a William Reed online publication.

By Nicholas Robinson

- Last updated on GMT

Consumers are seeking mainstream products with sports nutritional properties
Consumers are seeking mainstream products with sports nutritional properties

Related tags Nutrition Milk

Weekend fitness fanatics are driving the demand for more mainstream food and drink products, such as milk, fortified with sports nutrition ingredients.

Consumers were looking for products with milder sports nutrition qualities, such as Glanbia’s Avonmore Protein Milk, as they were leading more active lives, said Denis Carrigan, head of research and development at Glanbia Nutritional’s consumer food division.

The low-fat milk contains an added 50% extra high quality whey and casein protein than regular milk, Carrigan told FoodManufacture.co.uk in this podcast.

‘Aid muscle recovery’

“Consumers are looking for foods to aid muscle recovery without having to use a dedicated sports nutritional product,” ​he added.

To hear how food and drink manufacturers can take advantage of the increase in demand for functional everyday products, listen to Carrigan in this podcast.

Meanwhile, Glanbia Nutritionals recently opened a gluten-free (GF) dedicated oat milling operation​ in Portlaoise, Ireland, in response to an increase in demand for GF foods.

Related news

Related products

show more

Nootropics Report 2.0: Brain Health Insights

Nootropics Report 2.0: Brain Health Insights

Content provided by dsm-firmenich | 20-Feb-2024 | Insight Guide

The brain health market is constantly growing and evolving, with more consumers looking for innovative ways to support total mind and body wellness.

4 reasons children need MFGM, according to science

4 reasons children need MFGM, according to science

Content provided by Valio | 29-Sep-2023 | White Paper

In this white paper, Dr Anu Turpeinen discusses the ample scientific evidence showing why milk fat globule membrane (MFGM) is essential for children’s...

Full Vegan Protein Ingredients Solution

Full Vegan Protein Ingredients Solution

Content provided by Ingredients4u AG | 24-Jul-2023 | Product Brochure

Plant-based products have always been a hot topic in the market, the plant-based food market was valued at $29.4 billion in 2020.

Robuvit® for Natural Energy and Mitochondrial Support

Robuvit® for Natural Energy and Mitochondrial Support

Content provided by Horphag Research | 01-May-2023 | Clinical Study

Robuvit® French oak extract is a caffeine-free natural energizer that provides support for managing fatigue and improving energy levels. Learn how this...

Related suppliers

Follow us

Products

View more

Webinars