Breaking News on Supplements, Health & Nutrition - Europe US edition | APAC edition

Trends > Probiotics

Eurozone blues? Not for young Irish ingredients player

By Shane Starling , 12-Mar-2013
Last updated on 12-Mar-2013 at 18:30 GMT2013-03-12T18:30:10Z

Eurozone blues? Not for young Irish ingredients player

Irish supplier Willows Ingredients has launched a UK-based European division to target smaller continental European markets and says the Eurozone economic problems are no barrier to growth.

Sales manager Derek Conway told us the €12m, 5-year-old firm had registered strong interest mostly from nutraceutical and sports nutrition players in markets like Spain, Italy, the Netherlands and Scandinavia.

Demand was particularly strong for herbal extracts, amino acids and joint health nutrient glucosamine, despite the absence of official health claims under the EU’s strict system.

“There is a huge demand for glucosamine – consumers are making up their own minds on these issues,” Conway said.

Eurozone blues?

In a statement he said the timing was good because even though the Eurozone remains tough economically, the fortified foods and food supplements markets offered ongoing opportunity.

“I feel there is no better time than now to expand further into Europe as the industry still remains buoyant in these very challenging times.”

He said the company had managed to grow its business to €12m in five years due to, “a partnership approach” with suppliers.

“We listen to what is happening in the market through our customer and supplier base. We constantly strive to source high quality material for our customer base, with reasonable price points.”

The company works with other suppliers like yeast beta-glucan player Leiber, which is based in Germany, and Chinese omega-3 fish oils supplier, Sinomega.

Willows range includes rosemary extract, bearberry, naringin, cats claw extract, valerian, ginkgo biloba, green tea extracts, soy isoflavones, spirulina, vitamin K2-7, stevia, CLA (conjugated linoleic acid), CoEnzymeQ10, lutein, lycopene, zeaxanthin and range of probiotic strains including the Lactobacillus and Bifidobacterium genuses.

The company is also active in animal nutrition.

Related products

Live Supplier Webinars

Polyphenols tipped to become the way to innovate in Sports Nutrition
Orally bioavailable standardized botanical derivatives in sport nutrition: special focus on recovery in post-intense physical activities
Collagen in motion: move freely and keep your injuries in check
Leading manufacturer of gelatine and collagen peptides
Life’s too short for slow proteins. Whey proteins hydrolysates: Fast delivery for enhanced performance
Arla Foods Ingredients
What it Takes to Compete and Win in Today’s Sports Nutrition Market
Sports Nutrition Snapshot: Key regional drivers and delivery format innovations
William Reed Business Media
Gutsy performance: How can microbiome modulation help athletes and weekend warriors
William Reed Business Media
Pushing the boundaries: Where’s the line between ‘cutting edge nutrition’ and doping
William Reed Business Media
Alpha & Omega in Sports Nutrition – Using Omega 3’s and A-GPC to improve performance and recovery.
KD Pharma

On demand Supplier Webinars

High-amylose maize starch may reduce the risk of type 2 diabetes: what does this qualified health claim mean?
Balancing Innovation and Risk in Sports Nutrition Ingredients
Explaining bio-hacking: is there a marketing opportunity for food companies?
William Reed Business Media
Personalized Nutrition – how an industry can take part in shaping the future of Nutrition
BASF Nutrition & Health
Find out Nutritional and ingredient lifecycle solutions and strategies!
Is the time rIpe for I-nutrition?
William Reed Business Media
The Advantage of Outsourcing Fermentation-based Manufacturing Processes
Evonik Health Care
All supplier webinars