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PepsiCo--you should know better
Seriously, PepsiCo, are you really promoting irresponsible eating behavior? You have access, both internally and externally, to world class nutrition and public health experts. There is no excuse for not knowing better. Not only is the science and promotion questionable, but did you really risk the Pepsi brand equity? This strikes me as a prime example of what not to do in the functional food arena.
Posted by Dr. Cathy Kapica
14 November 2012 | 16h50