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Communicate well and be patient

It is good news that EFSA is doing the necessary adaptations in order to ensure an appropriate application and evaluation process for probiotic health claims. At the Institute for the Development of Probiotic Food products we consider that while there is an effort to solve emerging issues then things are going the good way. We are convinced that all this process, even if lengthy and costly, will ultimately benefit serious companies and consumers. In the mean time, there are other legitimate options for communicating the health benefits of probiotics to consumers. An outstanding example is the “Consumer Reliance Program” ( ), which even has certain advantages over health claims for the quality of information that can be transmitted to consumers.

Posted by Martin Macouzet
14 November 2012 | 22h05

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