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Innovation in the gummy market for supplement success

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Gummy supplements: Optimizing your recipe for success

Flavor, texture and color are just some of the many considerations for formulators in the evolving gummy market. Here’s how to propel your gummy offering to maximize market success.

Influencer marketing: Putting ethics before clicks

The "next big thing" in social media marketing will be campaigns which build consumer trust by moving from the digital world to IRL (in real life) events, according to influencer marketing strategist Frida Waywell.

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