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Colours and dietary supplement
The growth in consumer interest in coloured, printed capsules has been highlighted by studies carried out in 2008 by Capsugel, focused on dietary supplements in Europe. They demonstrate that dietary supplements presented in coloured and printed capsules are considered as more attractive, modern, and easily distinguishable. The integration of subtle issues linked with colour, shape and branding, is an essential element in consumer understanding and acceptance of the product. The survey emphasises that the colour strategy used for dietary supplement capsules should vary, according to the maturity of the geographic target market.
One thing is very clear; capsule colour is an essential brand feature and needs attention.
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