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Omega Fatty Acids - Global Trends and Opportunities

Published: 03-Feb-2014 | Format: Webinar | Document type: Supplier Webinar

The omega fatty acid market (comprising of functional food, drinks and supplements) was worth US$30 billion, yet most populations are deficient.
In her presentation Diana Cowland will compare the market for omega fatty acid-fortified food and drink to that of supplements, and highlight the opportunities for manufacturers looking to become global players. Are consumers moving away from supplements towards functional food and drink? Or do consumers find it difficult to detect the tangible health benefits in the latter?
The presentation will also highlight regional trends and the consumer demands of different age groups across the globe.


  • Diana Cowland

    Diana Cowland

    Senior Industry Analyst for Health and Wellness

    Euromonitor International

  • Hank Schultz

    Hank Schultz

    Senior Correspondant and

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