Increasing commentary within the media linking sugar as a lead cause of the obesity epidemic has led to a call for reducing sugars in many of our foods and is currently a consideration for many product development teams. Calls also continue for the imposition of so-called ‘sin taxes’, including one on soft drinks.
In this paper, Leatherhead Food Research’s Jonathan Thomas explores the case for these taxes, honing in on the figures of consumption and the steps the food and drink industry has taken so far to alleviate the pressures it is facing from governments and the public.
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