This spring's new product launches include innovation within the sports nutrition category across protein and hydration, while interest in supplements for hormonal, brain, emotional and immune health continues to grow.
The "next big thing" in social media marketing will be campaigns which build consumer trust by moving from the digital world to IRL (in real life) events, according to influencer marketing strategist Frida Waywell.
The nutrition requirements of individuals with endometriosis are often overlooked, industry experts highlighted in a recent webinar, however some brands are aiming to offer symptom support for those tired of being 'pigeonholed'.
In fact, none of the 1,297 complementary foods tested from six companies were up to scratch, according to the Access to Nutrition Initiative. The food makers disagree.
The results are in! After weeks of scrutiny under the expert eyes of our industry savvy judging panel, we are proud to announce the finalists in the running to win a prestigious NI Award in 2024.
As use of continuous glucose monitors (CGMs) by the general public builds, experts from the nutrition industry weigh in on the pros and cons of their use for long-term health.
French biotech company Gnosis by Lesaffre has highlighted recent research that substantiates the significant potential of S-adenosylmethionine (SAMe) for mood regulation and well-being support.
Chinese raw material manufacturer Innobio has introduced a new vegan vitamin D3 ingredient sourced from pine oil to meet the heightened demand for sustainable and effective plant-based supplement alternatives.
Natural Products Expo West is always a launch pad for brands, so we walked the supplement aisles with Scott Dicker from market research firm SPINS to pick out some key trends and newsworthy topics.
Polish supplement manufacturer Aronpharma has added a new B-PAC shot to its sports nutrition portfolio in response to growing consumer awareness of the benefits of antioxidant intakes for muscle recovery,
Health supplements could play a role in medical practice but there are still various challenges that need to be overcome for more widespread use, according to a group of medical experts during a healthy longevity conference held in Singapore.
Start-up Alyve Wellness is meeting demands for personalised nutrition through its tailored all-in-one supplements to help customers address individual health needs and goals.
The gut health trend is one of the single biggest changes to hit the food and drinks industry in recent decades. So what are gut-loving consumers buying and what gut-friendly products will we see next?
The number of protein bars on the European market has significantly decreased, while the protein powders category has continued to grow thanks largely to innovations with clear protein and collagen, new data reveals.
Consumers are demanding additional functional ingredients in beverages as they look for products to support their mental and physical energy while attaining hydration goals.
The latest beauty-from-within trends spotlight comprehensive and preventive measures, such as scalp care, skincare toolboxes, sun protection, and teenage acne solutions.
Consumers are looking for innovative beauty care solutions that treat their appearance and mind together, but soaring retail prices mean big expectations.
French supplier of marine ingredients Abyss is looking to address overlooked atopic skin issues with a holistic approach that includes its new Dermatidyss nutraceutical ingredient.
As regulatory restrictions ease, researchers studying Cannabis sativa L. identify its nutritional benefits and potential in vegetarian diets while highlighting the need for clarity on the safety of some concentrated extracts.
We are now witnessing a ‘glucose revolution’ as consumers across all demographics and markets recognise the importance of controlling blood sugar spikes, according to life science experts at Phynova.
More than 1m children in the UK are at risk of their development being impacted because they lack nutrients such as calcium and vitamin D, according to a new report from kids’ yoghurt manufacturer Yoplait.
Science is becoming sexy as consumers and media realise the importance of getting their nutrition and health facts straight from the scientists, and the science nutrition firm Zoe is spearheading consumer communication on all things gut health.
At the recent Sports and Active Nutrition Summit, GLP-1 medications was a hot topic – with just about every panel receiving a question about the medication’s impact on the sector. While weight loss medications can present challenges for the industry,...
The side effects of digital lifestyles are increasing focus on eye health, mental energy and sleep success, revealing significant market opportunities to address these growing concerns, according to a new report from marketing and branding firm Healthy...
PMS and menopause support, mental and emotional well-being, supporting active lifestyles, and creating tailored solutions are the key trends emerging in women’s health, according to industry experts.
While food and drink manufacturers contribute more than £35bn to the UK economy, critical investment has declined, highlighting the need for government to do more, says FDF chief executive.
There may be significant opportunities to harness the skin microbiome to control body odours with the discovery that strong bacterial diversity, high levels of Cyanobacterium species and low levels of Staphylococci are associated with unpleasant odours.
Doctors Lydia Mapstone, Sioned Fôn Jones and Tara O'Driscoll founded Boobybiome in 2019 on a mission to better preserve beneficial breast milk bacteria and develop synbiotic supplements to support the infant microbiome.
FrieslandCampina Ingredients has launched two algae-based, microencapsulated docosahexaenoic acid (DHA) ingredients to offer manufacturers more options in catering to vegetarian and vegan consumers.
Gut health education means communicating with consumers about holistic wellness, not individual supplements, according to health and wellness retail giant Holland & Barrett.
A skin care expert who founded the first microbiome-focused skin care brand Gallinée would love to get stuck on the scientific backing of her probiotic products, but the consumer understanding just isn't there yet.
Huel has "bent its mission statement" to launch Daily Greens, its first powdered supplement, which aims to fill nutritional gaps identified in competing products on the market.
There's a limit how much information you can fit on a beverage bottle or can. QR codes are allowing brands to go far beyond the pack by offering a realm of information - and also a lot of fun - online.
The Gut Stuff, an education brand founded by sisters from the Zoe TwinsUK microbiome study cohort, is working to spread microbiome science knowledge by cutting through the noise on and offline with an ethical approach to shock factor tactics.
Biotic supplements might not be enough without ‘gut conditioning’, Dr. Wilbert Sybesma, founder of consultancy firm Microbiome Solutions told the audience at NutraIngredients' Probiota event earlier this month.
A significant number of women still do not perceive sports nutrition as essential for their fitness goals, a persisting misconception that The Hut Group (THG), owner of supplement brand Myprotein, is working to dispel.
Finding new markets within the sports nutrition category may be challenging in this economic climate, but experts agree there’s much to be said for diversifying the ways supplements are sold to meet broader consumer needs.
The biotics industry is undergoing a transformation, largely directed by customer reviews, proprietary and generic ingredients, synbiotics, and personalisation, according to ecommerce insights service Lumina Intelligence.
Gut health brands should invest in educating consumers about the influence of diet and lifestyle on microbiome health and emphasize the importance of long-term supplement use to help them achieve results, thereby ensuring customer retention.
The costly nature of microbiome testing to provide personalised recommendations means brands should ensure added value with effective translation and follow-up services to support users to reach health goals.
The market for biotics leveraging the skin microbiome and the gut-skin axis is growing in interest, yet the science still needs to catch up to the claims, according to experts at NutraIngredients' Probiota conference last week (7-9th February).
Curapel ltd, a spin out company from the University of Manchester, UK, focused on developing safe and science-backed skincare supplements has launched a new convenient format for its hero product.
Belgian startup Guud has developed a support network and supplement brand focused on menstrual cycle health to help the nine out of 10 women experiencing symptoms.
The Global Organization for EPA and DHA Omega-3s (GOED) is inviting members of the industry to celebrate this year's Global Omega-3 Day on March 3 to continue the impressive uptick in awareness created this time last year.
From limited supply to the need for more consumer education, the fish oil industry is facing a number of challenges. However, there are still a lot of opportunities in and outside of the sea. This episode examines the state of the fish oil market and...