A new line in own-brand nutritional bars is to hit 7-Eleven supermarket stores in the US. The protein bars, developed in partnership with Biochem® Sports and Fitness Systems, are essentially chocolate bars with between 5 and 10 grams of protein, with calories ranging from 150 to 260. The high-protein snack is available with chocolate pieces, peanut butter cups and chocolate chews. This latest line in nutritional angled products follows a burgeoning health trend at 7-Eleven. "Right now we're carrying close to 50 different nutritional food items, and that number grows almost monthly," commented Jeff Hamill, vice president, Non Foods at 7-Eleven. "This is a stepping stone to partner with nutritional companies and create more functional foods that meet our customers' needs," Hamill continued.