Reliv marketing drive will pay dividends

- Last updated on GMT

Related tags: Multi-level marketing, Marketing, Reliv international

Reliv International, the manufacturer and marketer of nutritional
supplements, is predicting record first quarter sales after a major
improvement in its network marketing operations.

Reliv International, the manufacturer and marketer of nutritional supplements, is predicting record first quarter sales after a major improvement in its network marketing operations.

Reliv is predicting first quarter revenues of $14.5 million (€16.2m), up 3 per cent from 2001, helped by strong network marketing sales in the US, the Philippines, Mexico and other markets. These improvements will more than offset a reduction in revenues caused by the discontinuation of the company's contract manufacturing business, the company said.

First quarter sales from the network marketing operation should be around $14.4 million, Reliv said, an 18.6 per cent increase over the $12.2 million in network marketing sales for the same period a year ago.

"We are extremely pleased to see that the revenue momentum we established last year is continuing into 2002,"​ said Robert L. Montgomery, president and chief executive officer of Reliv. "Company-wide, our network marketing sales are growing at a percentage pace in the high teens. All three of our largest geographic markets are making significant contributions to this performance - which should produce a quarter of record-setting revenues from our core multilevel marketing business."

Reliv will release its complete first quarter financial results on 7 May.

The company's products include nutritional and fibre supplements, diet management products, functional foods, sports drink mixes and a line of premium skin care products. Its proprietary product lines include an extensive line of soy-based products.

Related topics: Suppliers

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