A new promotional campaign in the US is designed to stress the safety of dietary supplements by highlighting the growing body of evidence supporting their benefits.
The campaign is being run by the Council for Responsible Nutrition (CRN), one of the US dietary supplement industry's trade associations, in association with New York City-based PR agency CooperKatz.
Over the next six months, the campaign will focus on the findings of two new CRN reports, The Benefits of Nutritional Supplements, to be released in early June, and An Expert Review of the Safety and Benefits of Botanicals, expected to be issued in September.
The public relations programme is expected to generate publicity in a wide range of lifestyle and general interest media, as well as trade and health publications, providing important, specific information that is relevant to their audiences, the CRN said.
"The CRN is widely acknowledged as a science-based association that encourages sound public policy and appropriate use of dietary supplements," said Judy Blatman, vice president, communications, CRN. "We anticipate this effort will lay the foundation for a longer-term, on-going programme that will create greater understanding about the benefits of our industry's products."
The Council for Responsible Nutrition, founded in 1973, is a Washington DC-based trade association representing ingredient suppliers and manufacturers in the dietary supplement industry. CRN members adhere to a strong code of ethics, comply with dosage limits and manufacture dietary supplements to high quality standards under good manufacturing practices.