Functional food players are set to benefit from an emerging Chinese market and an event later this month is set to examine the potential.
The Second Annual Forum on Functional Foods and Nutraceuticals, which takes place 27-28 October in Shanghai, will update industry on the legislation regarding functional foods and beverages after China's accession into WTO. It will also examine the biggest health concerns in China and options for food makers.
Functional foods and beverages and nutraceuticals are already moving from a niche market to the mainstream in China, with the market generating sales of more than $400 million in 2002, according to the event organiser. This is predicted to further rise to $15.8 billion in 2005.
The Chinese industry is also however experiencing a crisis of credibility and companies attending the event will hear of the importance of best practice and backing products with science.
For more information, visit the event website.