Raisio joins up with Cerealia to use healthy brand

- Last updated on GMT

Related tags: Finland, Food

Finland's Raisio Group is increasing its collaboration with
Sweden's Cerealia Foods & Bread under a new joint venture to
market healthy, plant-based foods.

The venture will market products under the GoGreen brand, introduced last autumn by Cerealia.

The brand offers Raisio a good marketing channel for its new oat- and soy-based fresh products, announced some months ago. The firm is looking to generate new revenue from healthy foods made by its Nutrition division to support a completely new strategy.

The GoGreen product range will include fresh foods, frozen products and ready-made meals, as well as Raisio's non-dairy Beneviva products marketed in Finland and Sweden.

GoGreen has in a short time achieved over 40 per cent brand recognition, according to the companies, and will include more than 60 products.

The venture is seen as strategically important for adding value and modernising Raisio's food products. It will also support the Finnish company's geographical expansion and strengthen its market position in northern Europe.

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