Acatris says consumer marketing driving sales

By staff reporter

- Last updated on GMT

Related tags: Marketing

Health ingredients maker Acatris has seen sales of its LinumLife
flax ingredient surge in the last quarter thanks to strong consumer
communication, it said today.

The company said that sales between March 1 and October 1 were triple that achieved in the entire 2004. It did not reveal the actual sales figure.

The company attributed the strong growth to its website, the Flax Lignan Information Bureau (www.flaxlignaninfo.com), set up eight months ago and designed to educate retailers and consumers about the health benefits of flax lignans.

It has aimed to position LinumLife as the standard for comparison toother flax ingredients.

In a release Laurent Leduc, president of Acatris in the US, said: "Consumer recognition of flax lignans and thedemand for flax products guaranteeing the amount of SDG has helped flaxlignans become a growing marketplace trend thanks to greaterunderstanding."

Acatris claims its education campaign also played an essential part in a recent announcement between Acatris and ADM to form the first flax lignanindustry association.

Related topics: Botanicals

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