DSM and Campina take Fabuless to Germany

Campina has previously used the ingredient in Optiwell products sold in The Netherlands. In Germany the brand name is Optiwell Control. According to Rob Minnee, business manager weight management at DSM Food Specialities, the German launch illustrates Campina's confidence in Fabuless. "With a claim to help consumers eat less, the inclusion of Fabuless enables manufacturers to differentiate their products by offering real results,"​ he said. In the dairy sector this is particularly pertinent, as firms seek to extend their healthy offerings beyond the low-fat products that are now well established in the mainstream. Fabuless, previously known by the names Olibra and Reducal, is said to work by encapsulating particles of palm oil in oats, which are then formulated in a novel emulsion. The slow digestion of the oat fraction enables Fabuless to penetrate deeply into the intestinal system and, since digestion is delayed, it sends a message of fullness to the brain. DSM originally had the rights to the ingredient for use in diary products, but last year it acquired all of its Swedish owner Lipid Technologies Provider – a culmination of its original investment in 2003. The ingredient has also been used by Latteria Merano for a dairy product sold in Italy called ActifControl, and by Portugal's Lactogal as part of its Adagio healthy dairy range. The company has recently introduced the ingredient in a dietary supplement format in Boots stores in the UK, under the name SlimThru. However as an ingredient, it is sticking with the name Fabuless, which market research has shown strikes a chord with consumers in various markets. Satiety and appetite suppression is an interesting subset of weight management, aiming to help dieters 'stay on the wagon'. If a person is used to consuming large portions of protein-rich foods with a high fat content, they may still be hungry after eating smaller portions of healthier foods. Foods with enhanced satiety increase feelings of fullness after eating, acting as a boost to a person's will-power and helping them avoid a reversion to old habits in a bid to stave off hunger pangs, or 'grazing' in between meals.