"Cocaine" makers spin new "Censored" name

By staff reporter

- Last updated on GMT

Related tags: Energy drink, Drink, Fda

After unabashedly criticizing the US Food & Drug
Administration's (FDA's) threats to their product - Cocaine energy
drink - Redux Beverages has announced it will change the
product's name to Censored.

In April, the FDA issued a final letter to Las Vegas-based Redux after warnings the energy beverage is illegally marketed as a street drug alternative and dietary supplement. The maker of the controversially named energy drink announced last week it would temporarily halt distribution of its product, after FDA and other government branches threatened action. While its initial tone was defiant, the company has changed its tune. In a written statement issued this week it announced that it will in fact change the name to "Censored". "We love the Censored name because it has the same rebellious and fun spirit that our original name did,"​ said Redux founder Jamey Kirby in the statement. FDA did not appear to find anything rebellious or fun with the first name "Cocaine", which sparked a debate on energy drinks in the mainstream press. "Street drug alternatives, i.e., products that claim to mimic the effects of recreational drugs, are not intended to supplement the diet and, as a result, cannot lawfully be marketed as dietary supplements,"​ wrote FDA in its April 4 warning letter to Kirby. While Redux has displayed the words "R.I.P Cocaine energy drink​ Sept. 2006 - May 2007,"​ on the website www.drinkcocaine.com​, it now says it is working on new "Censored" product lines. This is a far cry from Redux's assertions last week that it would change the product name but challenge FDA nonetheless, with the goal of returning to its original name. "Redux intends to challenge the FDA allegations, but until such time as Redux wins that challenge, Cocaine Energy Drink, which was well on its way to becoming a contender against energy drink goliaths…will not be available for sale in the United States under that name,"​ said Redux in a written statement.

Related topics: Energy

Related news

Related products

show more

A Promising Product for Comprehensive Men's Health

A Promising Product for Comprehensive Men's Health

Chemical Resources (CHERESO) | 17-Jun-2019 | Clinical Study

Testosterone deficiency is increasingly recognized as a significant health problem in men. Testosterone deficiency can adversely affect sexual function,...

Do your Sports Nutrition products go the distance?

Do your Sports Nutrition products go the distance?

SABINSA | 24-Sep-2018 | Application Note

Today sports nutrition is one of the most promising sectors of the dietary supplement industry. Evolving from an “athletes only” category to include people...

Optimise your training with OptiMSM®

Optimise your training with OptiMSM®

LEHVOSS Nutrition– Gee Lawson | 25-Jun-2018 | Technical / White Paper

For more than 25 years, OptiMSM® has set the quality standard for methylsulfonylmethane in dietary supplements, skin care, performance nutrition, and more.

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars