Decas cranberries deliver high PAC punch

By staff reporter

- Last updated on GMT

Related tags: Cranberry

As Christmas celebrations approach, consumers have all things red
on the mind, and Decas Cranberry Products is using the occasion to
promote its sweetened dried cranberries as a rich source of

Found abundantly in cranberries, proanthocyanidins (PACs) are natural plant compounds with antioxidant, anti-adhesion and anti-bacterial health promoting properties. Decas sponsored Brunswick Laboratories to test its product for PAC content. According to Decas, the result of the tests was that a quarter cup of Decas' sweetened dried cranberries has twice the PAC level of an eight-ounce glass of cranberry juice cocktail. "That's good news for product developers and manufacturers looking to add healthy ingredients to their product lines,"​ said Decas president, Jeff Carlson. "Now they can turn to Decas SDCs for greater amounts of cranberry anti-adhesion and antioxidant power." ​ According to Carlson, sweetened dried cranberries are one of the fastest growing segments of the cranberry business, and this trend is expected to continue for some time. Currently, Decas SDCs are used in snack mixes, nutrition bars, cereal mixes, baked goods and salads. While in the US the berries hold no health claims, cranberry juice giant Ocean Spray has in large part carried the message through to consumers via awareness campaigns that do not form part of its direct product or juice ads. Accordingly, the health link appears to have been widely registered by the public, and demand for the berries has subsequently grown. Ocean Spray has also indicated that demand for dried cranberries in particular is driving growth for the company. It says these are increasingly being used as ingredients in processed foods and beverages thanks to new research indicating dried cranberries offer identical anti-bacterial properties to cranberry juice. While consumers largely identify cranberry's healthy attribute as being its ability to help ward off urinary tract infections, the berries also contain anti-oxidants and are said to be good for heart health and to reduce ulcers and gum disease.

Related topics: Polyphenols

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