Omega-3 freshly delivered to America's doorstep

By Laura Crowley

- Last updated on GMT

Related tags: Milk, Nutrition

Kemps has launched two new fresh milk products enriched with Ocean
Nutrition's omega-3 ingredient in the US this week.

Supplier of food and dietary supplement ingredients Ocean Nutrition Canada (ONC) developed the Meg-3 EPA/DHA brand of omega-3 from fish oils, which it says in the best source of the nutrient. Omega-3 fatty acids have become increasingly popular among health-conscious consumers because of its widely publicized links to a wide-range of health benefits, including reduced risk of cardiovascular disease and certain cancers, good development of a baby during pregnancy, joint health, and improved behavior and mood. Although Farmers Choice launched Canada's first UHT milk product with the Meg-3 ingredient in October 2005, ONC claims this is the first fresh milk product to come to market in North America. Noone from the company was available to comment on how the new products are expected to fare in the dairy marketplace. But according to a market research report conducted by Leatherhead Food International, fresh milk accounted for 72 per cent of milk sales in 2005, while UHT products making up the remainder. This points to a wider appeal for the new launches. The two new products, Kemps Plus Healthy Lifestyle and Kemps Plus Healthy Kids contain 32mg of Meg-3 per 236ml serving. According to Mintel, more than 1,000 products were launched worldwide in 2006 containing omega-3, with the biggest sectors coming from dairy, bakery and processed meats and fish. In the past five years more than 3,000 omega-3 products have been launched worldwide, however the majority of these have been limited to Europe. For example, Dairy Crest has developed three last November, and Nobel Foods launched a new hen egg in the UK, which claimed to have the highest ever level of long-chain omega-3. "Kemps Plus delivers relevant and unique new benefits to the milk category in the Upper Midwest,"​ said Rachel Kyllo, vice president of marketing at Kemps. "We are pleased to be partnering with Ocean Nutrition to deliver important new benefits to our consumers."​ Each serving of the Healthy Lifestyle drink reportedly contains 50 per cent more calcium that regular 1 per cent milks, while each serving of Healthy Kids contains 50 per cent more calcium that 2 per cent milks as well as being a source of vitamin C. Ian Lucas, executive vice president of marketing with ONC said: "Even though omega-3 EPA andDHAhave so many health benefits, many people are not getting enough of it in their diet. Kemps Plus Healthy Lifestyle Milk and Kemps Plus Healthy Kids Milk provide people with several opportunities throughout the day to contribute to their daily omega-3 intake." ​ ONC is a privately held company and researches, manufactures and markets omega-3 based ingredients that improve human health.

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