Europe worth 15% of $42bn global energy-sports product market

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The European energy and sports drinks, foods and supplements market is worth $6.3bn or 15% of a global market Leatherhead Food Research values at $42bn.

The US leads the way with 40% of that market. Japan has 12%.

It found sports and energy drinks accounted for 86% of this figure, food supplements 10% and sports foods 4%.

“Europe’s largest markets (in energy drinks) include the UK (575 million litres), Germany (325 million litres) and Spain (318 million litres),”​ it said.

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