Beneo backs 10-year success of consumer branding

Beneo backs 10-year success of consumer branding

Related tags Fructooligosaccharide Inulin Dietary fiber

The Beneo brand has marked its 10th anniversary of direct-to-consumer marketing for its prebiotic inulin and oligofructose ingredients by noting the strategy’s ongoing success, even in challenging economic times.

“The BENEOLabel is continuing to drive business expansion for customers who use it on their products”,​ said Tim Van der Schraelen, BEBNEO marketing communication manager.

“Not only are we seeing more and more customers expanding their range of products that carry this popular digestive health label, but new customers are seeing its potential too, with food retailer SPAR introducing the BENEOLabel to its Slovenian stores this summer. In addition, the BENEOLabel is now collaborating with even more dietetic associations than ever, ensuring that this vital group knows the value of promoting digestive health to members across the globe.”

SPAR in Slovenia is launching a range of healthy yoghurts with a, “sufficient amount of BENEO’s inulin and oligofructose to carry the BENEOLabel.”

Another recent uptake was from the Newtree range of chocolate spreads, present in Benelux, France, Germany, Scandinavia, the UK, Switzerland, Greece, Italy and the United States.

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