73% of Spanish omega-3 consumers will pay more for olive oil addition: Research

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Related tags: Olive oil

Almost three quarters of Spanish consumers will pay small premiums for heart health products that add olive oil extracts to omega-3 foods and food supplements, according to new TNS research.

Of the 1032 men and women were polled, 63% (649) said they consumed omega-3 products at least once a year, of that number, 30% at least once a week. 7% consumed omega-3 foods less than once per year and 30% never did.

The 649 omega-3 consumers were then educated about the polyphenol antioxidant the European Food Safety Authority has found can protect LDL (low-density lipoprotein) cholesterol particles from oxidative damage. 73% said they would be willing to pay a premium if the olive oil extract was added to omega-3 products.

“It is important to underline such good results despite the current hard economical situation in the country,”​ said Spanish olive oil extract specialist Genosa, which commissioned the research.

The EFSA opinion can be found here.

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