Dispatches from Vitafoods Europe 2012

Coca-Cola bites into EU-backed obesity project

By Shane Starling from Geneva

- Last updated on GMT

Related tags: Coca-cola, Europe

What is the world's biggest carbonated beverage company doing in a European Union satiety research project? Why, collaborating to battle obesity of course…

It’s not such an unusual fit explains Michele Kellerhals, PhD, the R&D director in Functional Ingredients at Coca-Cola Europe, when it is considered that 30% of Coke’s 140 European brands have, “zero or low-calorie variants”.

“So we see that 50% of our new launches in the future are going to be zero or low-calories and therefore we see satiety as one of the additional tools of the future to deliver weight management benefits to consumers.”

“We believe in collaboration,” ​Kellerhals said of Coke’s part in the 5-year, €6m EU SATIN satiety research project. 

Related news

Show more

Related products

show more

Advancements in Turmeric: studies, debates, takeaways

Advancements in Turmeric: studies, debates, takeaways

Sabinsa Corporation | 20-Mar-2018 | Technical / White Paper

Scientific research and clinical studies in the modern era validate turmeric’s traditional use, particularly looking at curcuminoids produced by the rhizome...

SMART FIBRES: time to exploit the health benefits

SMART FIBRES: time to exploit the health benefits

Roquette: Improving well-being by offering the best of nature | 01-Sep-2017 | Data Sheet

Consumers want wellbeing – not least a digestive comfort!Half of US consumers facing digestive issues consume high-fibre foods as a medicine while in 2017,...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars