Dispatches from Vitafoods Europe 2012

Coca-Cola bites into EU-backed obesity project

By Shane Starling from Geneva

- Last updated on GMT

Related tags: Coca-cola, Europe

What is the world's biggest carbonated beverage company doing in a European Union satiety research project? Why, collaborating to battle obesity of course…

It’s not such an unusual fit explains Michele Kellerhals, PhD, the R&D director in Functional Ingredients at Coca-Cola Europe, when it is considered that 30% of Coke’s 140 European brands have, “zero or low-calorie variants”.

“So we see that 50% of our new launches in the future are going to be zero or low-calories and therefore we see satiety as one of the additional tools of the future to deliver weight management benefits to consumers.”

“We believe in collaboration,” ​Kellerhals said of Coke’s part in the 5-year, €6m EU SATIN satiety research project. 

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