Raisio’s Brands division healthy UK hopes

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Raisio’s healthy snacks Brands division pulled in €85.6m for the second quarter (Q2) with the UK its biggest market with most opportunity.

The Finnish food and agricultural group – comprised of ‘Brands’ and ‘Raisioagro’ (feed and grains) – recorded overall net sales of €150.6m for Q2.

Its international Brands division comprises 58% of overall net sales and Matti Rihko, CEO of Raisio, pinpointed the UK as holding promise for future growth.

While the business operates internationally, with strength in Europe, “the UK is now the single biggest branded market for us and we still have room for further improvement,”​ Rihko said.

Future growth will be achieved on an organic basis, he said, but there may be some tactical acquisitions to boost further profitability.

In 2010, the Finnish group snapped up UK snacks firm Glisten that boasts Dormen’s, Fruitus and Snax brands as well as brand license partnerships with Weight Watchers on snacks and confectionery products.

Raisio also has the iconic UK cereal brand Honey Monster Foods that it will continue to invest in promoting.

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