All news articles for March 2013

Yogurt is still the dominant choice for probiotic product launches; the use of the ingredient in juices is languishing.

Awareness of probiotics growing worldwide, expert says

By Hank Schultz

Probiotics and their benefits have wide recognition in Europe and Asia, and awareness is growing.  This situation bodes well for growth in the US, while it will serve to buoy manufacturers and marketers of these products in difficult regulatory times...

UK watchdog: 95% of online advertising is compliant

UK watchdog: 95% of online advertising is compliant

By Shane STARLING

The UK Advertising Standards Authority (ASA) has found 95% of 120 websites assessed in various sectors including fast-moving consumer goods (FMCG) are compliant with its code of practice.

in-cosmetics Innovation preview: Beauty drinks focus

in-cosmetics Innovation preview: Beauty drinks focus

By Andrew MCDOUGALL

As with years gone by, in-cosmetics is pleased to announce its Innovation Zone, showcasing the latest in creative inspiration, providing an area to catch up on all the latest products and exclusive show launches in one place. Here, we look at the beauty...

Nestlé has escaped ASA censure for a recent Nesquik TV advert

CHILDREN'S FOOD CAMPAIGN SLAMS 'EVER ACCOMMODATING ASA'

ASA-OK with us! Nestlé escapes Nesquik rap on ‘poor nutritional habits’ claim

By Ben BOUCKLEY

Nestlé milkshake brand Nesquik has escaped UK Advertising Standards Authority censure after viewers of a TV ad alleged that it encouraged ‘poor nutritional habits’ among children, but the Children's Food Campaign slammed the 'ever-accommodating...

An unconventional approach to capture the flavour of China

Case study: Firmenich

An unconventional approach to capture the flavour of China

By RJ Whitehead

According to Pierre-Alain Ceralli, Firmenich’s vice-president for flavours in China, the country now represents 20% of the total flavour industry’s potential. Furthermore, as China transforms its economy from export-led GDP to a domestic-led economic...

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