All news articles for April 23, 2015

SPECIAL EDITION: 25 YEARS OF FUNCTIONAL FOODS

Delayed reactions and industry in-jokes: The psychology of functional foods

By Annie Harrison-Dunn

According to Euromonitor International, fortified or functional food and drink sales jumped by 25% between 2008 and 2013 to reach $267.6bn (€249bn). But what does this industry term really mean to consumers anyway and what are the motivators behind such...

Special edition: 25 years of functional foods

Functional Foods 2.0: Beyond the nutritional shoehorn...

By Julian Mellentin

Products such as probiotic pizza, probiotic snack bars, high-fibre chicken or fish-oil fortified yoghurt may seem bizarre, says market expert Julian Mellentin in this guest article, but since 1990 thousands of products like this have been launched – and...

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