Step one to establishing a presence on social media sites? Set up an account on social media sites.
Then - and only then - should you add the logo for Twitter / Facebook / Other to your product's packaging.
While it may seem obvious, not everyone gets it right and the result can be a little embarrassing - as cereal manufacturer Grape Nuts found out when launching in the UK. Despite placing their social media handles on the packaging they didn’t actually set up the corresponding account.
Senior Strategist Darren Struwig at Born Social told us: “The handle @GrapeNutsUK was not claimed by the brand and now is under the ownership of what appears to be a rather humorous Grape Nuts fan.
“Whether this is true or an elaborate PR stunt is yet to be seen, but I doubt it as the account has been unclaimed by the official Grape Nuts since mid-May of this year.”
Summer is over. The Grape Nuts UK Twitter account isn't. Life's cruel tapestry sews onwards. Keep chewing them nuts.