Vitamin D offers business opportunity

By John Wood

- Last updated on GMT

There is increasing awareness of the prevalence of vitamin D deficiency
There is increasing awareness of the prevalence of vitamin D deficiency

Related tags: Vitamin d, Vitamins

Interest in the benefits of vitamin D is growing rapidly and has been highlighted in the past month by a webinar organised by DSM.

Explaining DSM’s interest, Jacob Bauly, global marketing manager, said: “Vitamin D is one of the most studied and fastest growing areas of interest from a scientific point of view new health benefits are being discovered all the time for this ‘sunshine vitamin’. Our latest webinar fits into this broader context.”

‘One of the fastest growing vitamins’

He said the interest in the area offered significant opportunities, and said: “Vitamin D is one of the fastest growing vitamins we still see 10%-plus growth per year in many parts of the world. This is being driven by increasing awareness of the prevalence of vitamin D deficiency, in all countries.”

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