Look to developing markets for omega-3 NPD: Euromonitor

By Shane Starling

- Last updated on GMT

Formats like omega-3 bread are struggling, says Euromonitor. ©iStock
Formats like omega-3 bread are struggling, says Euromonitor. ©iStock
Europeans are ‘apathetic’ about omega-3 functional foods – if not food supplements – and growth will continue to come out of Asia-Pacific, says market analyst Euromonitor International.

“The interest in omega-3 fortification in food and beverage appears to be on the wane in developed markets where consumers have become apathetic towards their benefits,” ​said John Madden, head of ingredients.

“This is the case in Western Europe where omega-3 ingredients only posted a 1.4% growth from 2010 to 2015, with declining consumption in areas like bread contributing to this.”

Euromonitor data shows omega-3 food consumption grew 6% in Asia-Pacific “with spreadable fats and oils and milk [infant] formula particularly strong areas.”

“This suggests that going forward the fortunes of omega-3 ingredients will depend far more on developing markets,”​ Madden added.

Omega-3 forms like EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) are most strongly linked in the scientific literature to heart and brain health benefits.

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