Foodwatch says that the well-known energy drink is aimed at children.
By framing the drink as an aid to athletes and extreme sportspeople, critics say that Red Bull is trying to push a product containing very high levels of caffeine, taurine and sugar, on youth. This has in the past resulted in calls for the drink to be banned.
Red Bull sponsors a huge amount of extreme sports events, competitions and stunt spectacles, and its name has become almost as synonymous with such events as with the energy drink itself.
However, Foodwatch points to its sugar content (around 10 sugar cubes) and the high levels of caffeine and taurine. A spokesman for Foodwatch said that its marketing strategies are “Irresponsible… Red Bull doesn’t give you wings; it gives you sleepless nights (sleep problems) and love handles (obesity).”