Juicing the market up
“Globally, probiotics are entering new product areas,” said Emma Schofield, global food science analyst at market research firm Mintel.
One example of this came in September this year when PepsiCo-owned Tropicana launched a range of probiotic juices in the US, which contain probiotic strain Bifidobacterium lactis.
Schofield said this brought probiotic juices to the mainstream consumer.
At the time Björn Bernemann, vice president and general manager of Tropicana North America, echoed this.
“We are thrilled to be the first to bring probiotics more commonly seen in yogurts, supplements and kombuchas to the mainstream juice aisle.”