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TODAY: Don't miss the NutraIngredients’s Sports Nutrition event!

By Nathan Gray

- Last updated on GMT

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What’s next for sports and lifestyle nutrition? How are new formats changing and innovations changing the industry, and how can the industry engage with consumers over issues of trust? NutraIngredients will explore the answers to these questions and more in our online conference today.

Take a step into the multi-billion dollar, multifaceted field of sports nutrition – where we will explore innovation and regulation for drinks, gels, bars, powders, shakes, supplements and more!

Starting at 2.30pm CET / 1.30pm BST the free-to-attend online conference​ will explore the importance of consumer engagement and marketing in developing the industry further, follow the rise of the lifestyle sports food addict and tackle key industry issues including the mainstreaming of protein, the growing importance of omega-3, issues of contamination and QC plus the ever present spectre of doping.

We ask where is innovation coming from, and how the industry can engage with consumers over issues of trust?

Our opening talk for the event will come from Luca Bucchini, managing director of Hylobates Consulting and vice-chair at the European Specialist Sports Nutrition Alliance (ESSNA) who will present ESSNA’s action plan on consumer engagement and trust in the sports nutrition market – including its action plan to eliminate non-compliant products from the market and improve consumer engagement and education on sports nutrition products.

Among the stellar line up of speakers and talks, also speaking are:

  • Lu Ann Williams, Director of Innovation at Innova Market Insights
  • Laetitia Guerin-Deremaux, Nutrition & Health Senior Research Manager at Roquette
  • Dominik Mattern, Associate Director and Head of Business Development for Consumer Health & Nutrition at Lonza

Innovation panel

The final session of the conference will pull together a group of industry experts for a forum discussion looking at innovation in the sports nutrition sector, and how the mainstreaming of sports nutrition into ‘active nutrition’ is impacting innovation and development.

Moderated by NutraIngredients senior editor Nathan Gray, the panel will discuss how the global trend for protein, the demonisation of sugar and carbohydrates, and the growing importance of newer ingredients like omega-3s and curcumin to the category impact innovation.

Joining NutraIngredients for this panel are:

  • Robert Walker, CEO of Sci-MX Nutrition Ltd
  • Tyler McGlasson, Senior Regulatory Specialist at Bodybuilding.com
  • Randi Schumacher, Staff Attorney at Bodybuilding.com

Our panellists discuss how hot consumer trends are fuelling innovation in existing areas, pushing the development of new formats, exploiting new ingredient opportunities, and how the manufacturers are tapping into the mainstreaming of sports nutrition.

Register now for our free-to-attend to make sure you are informed on the latest developments in the sports nutrition arena.

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