New online tool to help explain benefits of supplements

By Nikki Cutler contact

- Last updated on GMT

Getty | Milkos
Getty | Milkos
IADSA (International Alliance of Dietary/Food Supplement Association) has created a new information tool called 'Mind the Gap' to facilitate more effective communication about the benefits of dietary supplements.

Available online now​, Mind the Gap resources will combine 'striking visuals' and 'engaging copy' in a format that IADSA members will find straightforward to use.

It seeks to fill gaps in our knowledge, while showcasing the results of relevant research and real-life examples of successful national nutrition programmes.

Cynthia Rousselot, director of technical and regulatory affairs at IADSA, said: “Mind the Gap delivers additional communications support to our members, helping them to explain the value of supplementation.

“Mind the Gap resources will be available in digital and printed formats. They will deliver a compelling narrative that can be used in whole or in part as the basis for meaningful discussions about the role of supplements in promoting health and wellbeing.”

The first two entries in the Mind the Gap series focus on vitamin D. They explain its benefits for improving bone density and provide an account of a successful fortification and supplementation initiative in Finland. 

The entry named 'Bridging the Vitamin D Gap' provides facts to explain the importance of increasing our vitamin D levels, such as: 1 in 3 women and 1 in 5 men over the age of 50 will suffer an osteoporotic fracture.

The name 'Mind the Gap', borrowed from the warnings at railway stations across the UK, is a reference to the difference between the amount of nutrients needed to optimise our wellbeing and the quantity we actually consume. 

Based in London, IADSA is the international association of the food supplement sector, with members from six continents. The association aims to be a global platform to guide the evolution of policy and regulation in the sector. 

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