SternLife taps into consumable beauty trend with new 'beauty drink' powders

By Nikki Hancocks contact

- Last updated on GMT

Getty | puhhha
Getty | puhhha

Related tags: Beauty from within, Collagen, Hibiscus, Cordyceps, Innovation

SternLife is taking on the untapped 'beauty from within' food and drink opportunity with all-natural 'beauty drinks' powders created to help protect from external causes of skin and hair ageing.

The German manufacturer and developer has created three beauty powders using plant-sourced polyphenols and phytonutrients in three distinct colours: Pink for skin; yellow for sunscreen from within; and green for healthy, strong hair.

The firm's product development director Antje Wetzel says these products help diversify the 'beauty from within' market beyond capsules and lozenges. 

"According to market experts, the 'Beauty From Within' trend has just started, and will grow substantially in the coming years as beauty is seen more and more as personal currency. Beauty products that meet the trend are showing very positive growth around the world. In Japan almost a quarter of new nutritional supplement launches are for beauty, and in the US the category is growing by a good 11% annually (Innova Market Insights). Care creams remain popular, but nutritional supplements for beauty are in the fast lane.

"Products with activating beauty substances are no longer offered only as lozenges or capsules, but also as gummi bears, shots and shakes. The three new powder products from SternLife make it possible to bring further individual ideas to market."

On-trend

The launch comes as consumer insight and analysis firm Mintel reveals that there's a lot of untapped opportunity in beauty-boosting food and drink.

In a presentation to food and drink professionals at FiE in Paris last week (December 3rd-5th) Alex Beckett, global food and drink analyst for Mintel said there are a lot of opportunities for food and drink brands to take inspiration from the beauty and personal care (BPC) segment.

He suggested innovations could include ingredients currently only utilised within BPC, such as hyalauronic acid and retinol.

He added that the 'anti-pollution' health claim is something BPC products increasingly add to their packs but this is yet to be exploited in the food and drink market.

"In most areas food and drink seems to be ahead of BPC in terms of innovation. But one area where BPC is ahead of food and drink in terms of consumer demand, is anti-pollution.

"It's kind of startling we haven't seen any real attempt from food and drink manufacturers to harness that opportunity and provide a potential solution for the damaging effects of poor air quality."

Ingredients

The pink for skin Sternlife powder includes the plant extract Hibiscus - which is claimed​ to be a natural anti-ageing substance - in combination with collagen or wheat extract in the firm's anti-skin-ageing.

The firm's yellow 'Sunscreen from Within' prowder includes melon extract, which Wetzel says is an active antidote to the damage done by UV rays as it can strengthen the skin’s own UV protection and protect the skin from oxidation stress and inflammation.

For its green healthy hair prowder, SternLife uses reishi and cordyceps mushrooms for their anti-ageing effects​ and millet extract to strengthen hair roots.

 

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