McVities Christmas cookies
pladis revealed the festive range from Britain’s Biggest Biscuit brand, McVitie’s, launched under the 2019 Christmas campaign ‘Merry Biscuits Everyone’.
The McVitie’s 2019 Christmas selection taps into the enduring popularity of giftable tins and sharing formats, comprising consumer favourites such as McVitie’s Victoria, McVitie’s Family Circle, McVitie’s Jaffa Cakes Christmas Pole, and McVitie’s Jaffa Cakes Christmas Tin.
The brand has added some new products for 2019 to drive excitement around alternative consumption occasions. NPD includes: McVitie’s Gingerbread Men Decorating Kit and McVitie’s Luxury Chocolate Biscuit Selection.
“Christmas is the time of year when being with loved ones is at the top of the agenda, and every product in the McVitie’s Christmas range has been carefully crafted as the perfect sharing treat for these moments. So, whether consumers are gathering with friends and family, work colleagues or neighbours, there’s something for every occasion in our latest seasonal range,” said Jonathan Bull, Head of McVitie’s Commercial & Seasonal Brands at pladis UK&I.
