An Australian gut health specialist turned healthy snack startup founder who gained the backing of snacks giant Mondelez International only weeks after launch is set to reveal her secrets for success at Probiota 2020.
Multivitamins are the most commonly consumed dietary supplement in the United States and worldwide. With micronutrient insufficiency being more common in middle-aged to older adults, and multivitamin use has been shown to improve status in this population.
Start-up Prime Bar wanted to create a high-protein sports snack that stands out in a market that, co-founder Freddie Gore Browne says, is ‘riddled with sugary over processed products’. The answer? A meat-based bar that packs a beefy punch.