The latest ruling on health claims from the European Court of Justice is expected to boost the confidence of botanical manufacturers during the ‘on hold’ grey period after a health claim has been submitted to regulators but before approval has been secured.
Consumers are no longer reverting to simplistic phrases like ‘gut flora’ but are instead researching the specific bacterial strains associated with their target health concerns, according to a new trends analysis tool from Lumina Intelligence.
The global pandemic has caused the majority of consumers to exercise more and invest in their health. This, combined with the mega-trend for holistic wellness, will lead to an uptick in interest in sports nutrition with microbiome health benefits, says...
Recovery focused sports nutrition is becoming just as relevant to the everyday active consumer as it is to the elite athlete but brands need to create consumer-centric products and marketing if they are to tap into the potentially huge audience.
A group of researchers and doctors have formed an international alliance aiming to encourage governments to increase recommendations for vitamin D intake to 4,000 IU daily as they believe this would reduce COVID-19 hospitalisations.